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@annajoung

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Growth marketer and founder specializing in scalable user acquisition and GTM strategies.

South Korea

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What I'm looking for

I seek growth- or product-focused roles where I can lead data-driven user acquisition, own GTM strategy, scale channels, and mentor teams in fast-paced startups or growth-stage companies.

I am a growth marketing leader and founder with deep experience scaling early-stage tech startups and major fintech and platform products across APAC.

As Founder & CEO of a growth agency, I drove market entry and user acquisition that supported Pre-Series A fundraising, halved CAC in a Japan launch, and achieved 10x month‑over‑month sign-up growth for an AI edutech client.

At Kakao Pay Securities and LINE I led data-driven acquisition and retention programs, delivered multi-million dollar inflows and millions of impressions, and scaled products to millions of monthly active users through experiments, localization playbooks, and cross-functional launch execution.

I publish bestselling personal finance content, built a blog to millions of visits, speak publicly on investing, and mentor students—combining analytical rigor with community-focused content and product-minded growth execution.

Experience

Work history, roles, and key accomplishments

Current

Founder & CEO

Current

Valuelab

Mar 2024 - Present (1 year 8 months)

Founded and led growth marketing agency serving 10+ early-stage tech startups, driving client Pre-Series A fundraising wins and doubling qualified leads while cutting CAC by 80% for a B2B SaaS Japan entry.

Growth Strategy Paid Acquisition SEO Funnel Optimization Content Marketing CRO

Growth Marketing Manager

Kakao Pay Securities

Sep 2022 - Jan 2024 (1 year 4 months)

Led growth campaigns generating $19M inflows and $165M trading volume, reactivated 50% of dormant users with a two-tier incentive program, and acquired 60K users at $0.8 CAC via paid acquisition testing.

Performance Marketing Analytics A B Testing Paid Media Partnership Marketing

Growth Marketing Manager

LINE Plus

Apr 2018 - Aug 2022 (4 years 4 months)

Led OpenChat Japan launch and 100+ growth experiments to scale to 3M+ MAU, built APAC localization playbook adopted regionally, and improved signup conversion by 26% through funnel optimization.

GTM Strategy Localization Data Analysis Referral Programs Product Marketing

Education

Degrees, certifications, and relevant coursework

Korea University

Bachelor of Business Administration, Business Administration

2013 - 2018

Activities and societies: Director, Business School Student Council; Team lead, International Student Support; internships at Amazon Web Services, DANO, and NBT Partners; exchange program at Xavier University (2016).

Bachelor of Business Administration with coursework in technology-driven business models, new venture planning, and firm valuation; participated in exchange at Xavier University (2016) and held student leadership roles.