Chris Yu

Leads Korea and Japan market expansion and owns channel-level P&L for SHEIN and Noon marketplaces. Drove significant GMV growth and launched strategic partnerships with SHEIN, TikTok Shop, and Noon.

Owned supply-side growth and strategic account development across Korea and Japan, increasing transaction volume 45% and GMV 24% YoY. Built relationships with top seller accounts and optimized logistics.

Led seminars and webinars to expand seller acquisition pipeline and top-of-funnel growth, leading to promotion into Supply Manager role.

Founding employee to launch Agoda Homes in South Korea, building market-entry playbook and KPI/BD framework. Designed revenue optimization strategy and led acquisition seminar.

Managed P&L for 10 properties, overseeing $50M+ in monthly revenue. Led team of 40, cut OPEX 3% YoY, and lifted NPS 14 points.

Core member of leadership team that opened Korea's first Apple Retail flagship store. Managed 13 direct reports and increased NPS from 58 to 65.

Managed PUMA Golf business unit and led transition from franchise to license-and-wholesale model, taking on full P&L.

Grew PUMA net wholesale revenue from ₩14.8B to ₩33.7B, a 128% increase. Launched direct legwear business for Costco Korea and structured cross-border supply chain.

Grew wholesale sales from $1.7M to $2M and expanded direct accounts from 5 to 17, a 240% increase. Managed distributor networks and licensing agreements.

Bachelor of Science in Business Administration from Hanyang University, with a concentration in Business Strategy, Marketing, and International Business.