Open to opportunities

Bárbara Kuper

@brbarakuper

Message

I craft AI-powered brand systems that turn ideas into scalable execution.

Argentina

Message

What I'm looking for

I’m looking for a team that values strategic alignment and execution—where I can build AI-powered workflows, scalable campaign and content systems, and measurable customer experiences to help us move faster and hit OKRs.

I’m a Creative Director and Creative Strategy Founder who builds brand strategy, creative direction, and AI-powered workflows that make campaigns scalable. I develop campaign frameworks and content systems that connect customer experience with performance marketing outcomes.

Over the last decade, I’ve led marketing operations across retail, finance, and wellness/hospitality/consumer brands. I manage end-to-end marketing operations, optimize workflows, design processes, and use productivity and collaboration tools (Notion, Asana, Slack) to execute cross-functionally and achieve OKRs.

I’m at my best where strategy, creativity, and execution meet—especially when alignment and decision-making processes need to be tightened. In prior roles, I delivered regional omnichannel and ecommerce initiatives, used analytics and reporting to monitor performance metrics, and continued advancing AI-powered workflows and content systems.

Experience

Work history, roles, and key accomplishments

Current

Creative Strategy Founder

Current

Atte. Studio

Jan 2023 - Present (3 years 5 months)

Developed brand strategy and creative direction for campaign development, customer experience, and performance marketing systems, using AI-powered creative workflows. Built scalable workflows, campaign frameworks, and content systems for wellness, hospitality, lifestyle, and consumer brands.

Brand Strategy Creative Direction Campaign Development Customer Experience Performance Marketing Workflows Content Systems Stakeholder Management Workflow Design

Marketing Operations Manager

Juv Activewear

Jan 2023 - Jan 2025 (2 years)

Managed end-to-end marketing operations and optimized processes to support performance-driven, cross-functional execution. Designed workflow and automation improvements using productivity tools and leveraged analytics to help teams achieve OKRs.

Marketing Operations Process Design Digital Strategy Cross Functional Collaboration Notion Asana Analytics Reporting

LATAM Digital Strategy Manager

Ai Blue Star Group

Jan 2022 - Jan 2023 (1 year)

Led regional digital strategy across LATAM markets, coordinating omnichannel campaigns and ecommerce initiatives during rapid expansion. Optimized processes and monitored performance metrics to deliver end-to-end 360° campaigns.

Regional Strategy Content Systems AI Research Performance Metrics Workflow Optimization

Digital Marketing Specialist

ICBC Argentina

Jan 2020 - Jan 2022 (2 years)

Managed integrated marketing initiatives across business units and agency partners, focusing on campaign execution and customer journeys. Applied marketing automation and process optimization to support growth.

Integrated Marketing Campaign Execution Customer Journey Marketing Automation Growth Marketing Stakeholder Management Process Optimization