Open to opportunities

Brad Holem

@bradholem

Message

I’m a creative strategist building brand and content systems that convert and endure.

Philippines

Message

What I'm looking for

I’m looking to lead brand and content strategy and own conversion-focused creative direction end to end—turning research into clear messaging systems, launching across channels, and iterating quickly on what results tell me.

I’ve been the creative strategist in every job I’ve held, not always by title, but always in practice. I find the message, the hook, and the format that gets someone to act—then I brief it out and see it through to launch.

Across twelve years running direct sales and multichannel campaigns—print, direct mail, and email—I built conversion-minded landing pages grounded in research. I’ve carried that through agency leadership, institutional branding, running my own business, and now founding an independent studio.

As Founder & Content Director for Monocled Moose Studios, I’ve taken self-authored TTRPG titles from concept to writing, layout, and cover design, and I’m independently building a two-title video game roadmap. Previously, I led full creative output for my restaurant business, directed a higher-education rebrand and enrollment marketing growth, and served as a creative technology lead bridging creative vision with functional delivery across web, UI/UX, CMS-driven systems, and automated marketing tools.

Experience

Work history, roles, and key accomplishments

Current

Founder & Content Director

Current

Monocled Moose Studios

Jan 2024 - Present (2 years 6 months)

Self-authored and self-designed two TTRPG titles, taking each from concept through writing, layout, and cover design to launch. Founded and built the studio’s brand identity and website, and solo-developed a two-title video game roadmap for 2026–2027 releases.

TTRPG Title Writing Layout Design Cover Design Content Development Brand Identity Website Branding Video Game Design Roadmapping

Current

Business Owner & Creative Director

Current

Spanishtown Cantina and Bakery

Jan 2017 - Present (9 years 6 months)

Owned and operated a full-service restaurant, responsible for all creative output including brand identity, photography, graphic design, social media content, and promotional materials. Managed hiring, training, inventory, financials, and supplier relationships while sustaining growth through consistent brand presence and community engagement.

Brand Identity Photography Graphic Design Social Media Content Promotional Materials Content Marketing Hiring Training Inventory Management Community Engagement

VP Marketing, Comms & Tech

Southland College

Jan 2013 - Jan 2015 (2 years)

Led a full institutional rebrand and marketing overhaul, developing brand strategy, visual identity, and messaging architecture. Directed enrollment marketing campaigns that drove 10–12% growth while managing marketing, communications, and IT teams and overseeing creative production across digital, print, web, and internal communications.

Brand Strategy Visual Identity Enrollment Marketing Campaign Strategy Internal Communications Digital Marketing Web Production Team Leadership

Director of Marketing Technology

Interline Creative Group

Jan 2001 - Jan 2013 (12 years)

Served as the primary creative technology lead at a B2B agency for 12 years, pitching concepts, mocking up ideas, and specifying builds for clients. Led direct sales and multichannel campaigns (print, direct mail, and email), conducted market research and offer development, built conversion-focused landing pages, and designed and built CMS-driven catalogs, client portals, lead tracking systems, an