Open to opportunities

lucky dela rosa

@luckydelarosa

Message

Senior creative and visual storyteller driving brand growth through strategic multimedia design.

Philippines

Message

What I'm looking for

I seek a creative leadership role where I can drive brand storytelling, lead cross-functional teams, and deliver measurable engagement and product growth.

I am a senior creative and visual storyteller with over 15 years crafting brand identities, multimedia content, and product-focused campaigns across hospitality, retail, and F&B. I lead end-to-end creative direction—conceptualizing high-impact visuals, packaging, social assets, and video productions that boost engagement and sales.

Known for a playful spirit and strategic mindset, I spearheaded product launches (including a top-selling menu item), managed cross-functional teams, and used analytics to maintain timely releases during disruption. I balance hands-on production skills in Adobe, video, 3D visualization, and web tools with leadership in product development, events, and digital marketing.

Experience

Work history, roles, and key accomplishments

Retail Marketing Supervisor

CFC Ablaze Communications

Led flagship store operations to drive consistent revenue, managed digital product promotions, and enhanced the e-commerce platform for improved usability and conversions.

Retail Marketing Campaign Management Mailchimp WordPress Sales Management Canva

Multimedia Artist

Belmont Hotel Manila

Led end-to-end production of branding and marketing materials across digital and print platforms, delivering visuals that aligned with hotel campaigns and boosted guest engagement.

Multimedia Design Photography Print Design Adobe Photoshop InDesign Visual Storytelling Brand Identity

Product Development & Creative Manager

CFC Ablaze Communications

Oversaw creative direction and digital asset development for major product lines, supervised and produced online shows, and implemented marketing strategies that increased brand visibility and online product engagement.

Product Development Content Production Video Production Premiere After Effects Content Planning Social Media Strategy Analytics

Senior Design & Creative Lead

ArmyNavy Burger Inc.

Spearheaded creation of marketing and communication assets, conceptualized and launched the Kare-Kare Burrito (brand's highest-selling item), and led cross-functional creative direction to strengthen brand identity and market resonance.

Art Direction Branding Packaging Design Adobe Photoshop Illustrator InDesign Creative Direction

Multimedia Artist

Couples for Christ (CFC Youth for Christ)

Led production of event visuals and branding for national and international youth events, supporting logistics and improving participant experience through creative assets.

Branding Adobe Suite event support

Creative Officer

CFC Ablaze Communications

Produced videos, print ads, and digital content for campaigns and product launches, and conceptualized branding campaigns that strengthened brand storytelling and user appeal.

Creative Direction Video Production Print Ads Brand storytelling Adobe Suite