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Bonnie TonBT
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Bonnie Ton

@bonnieton

I turn complex B2B SaaS workflows into intuitive, scalable product experiences.

Canada
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What I'm looking for

I'm looking to lead collaborative product design for complex B2B SaaS products, partnering with product, engineering, and executive stakeholders to turn ambiguous, data-heavy workflows into intuitive and scalable user experiences.

At Jurisage Group, I lead UX design for complex product experiences. Previously at Uberflip, I owned end-to-end design for major features on an AI-enabled content experience platform, from research and ideation through prototyping and delivery.

I've built and validated design systems, simplified transaction-management workflows used by 200+ Canadian developers and buyers at Avesdo, and restructured information architecture at Zafin. With a foundation in digital marketing and sales, I bridge user needs, product vision, technical feasibility, and cross-functional teams to build products that scale.

Experience

Work history, roles, and key accomplishments

Jurisage Group logoJG

Lead UX Designer

Sep 2023 - Mar 2026 (2 years 6 months)

Worked as Lead UX Designer at Jurisage Group.

Uberflip logoUB

UX Designer

Aug 2021 - Sep 2023 (2 years 1 month)

Uberflip is an AI-enabled content experience platform that empowers marketing and sales to create engaging, relevant content destinations quickly for every campaign, audience, and stage of the customer journey. Marketers use our platform to scale how they incorporate content into every touchpoint and remove friction from the customer journey by surfacing the right content at the right time.

As t

Avesdo logoAV

User Experience Designer

Oct 2020 - Aug 2021 (10 months)

As the sole designer, I worked closely with the Engineering team in an Agile/Scrum workflow to simplify the TMS (Transaction Management Software) experience into a visually-compelling, and highly-usable responsive web application for B2B/B2C/B2B2C that over 200+ Canadian based developers, and buyers use.

- I owned all aspects of design from initial discovery through developer hand off.
- I was r

Zafin logoZA

Project Design Lead

May 2020 - Oct 2020 (5 months)

As the project design lead, I was responsible for communicating design strategy while creating, and presenting wireframes, low/hi fidelity mockups, prototypes, and all visual designs to show C-suite level stakeholders for project alignment and buy in.

I also:
- Defined the project focus areas by conducting secondary research for best practices, competitive analysis, and heuristic analysis for a

Zafin logoZA

Digital Marketing Strategist

Apr 2019 - Oct 2020 (1 year 6 months)

∙ Utilized Adobe Indesign, Illustrator, and Photoshop to create an Internal design guideline, ensuring consistency across the company.
∙ Created and produced over 30 videos with Adobe Premier Pro.

AIESEC Canada logoAC

B2B Marketing Manager

Oct 2016 - Jun 2017 (8 months)

Promoted and demonstrated the value of Search Engine Marketing (SEM), Search Engine Optimization (SEO), Display Advertising, and Social Media Optimization (SMO), to generate new leads, and ensure alignment of corporate marketing plans with branding and strategic objectives.

- Audited marketing strategies and assisted with maximizing presence and relevance online.
- Increased site traffic through

AIESEC logoAI

Director of Global Entrepreneur Initiative

Sep 2015 - Jan 2016 (4 months)

Launched the Global Entrepreneur programme in South Korea. Marketing to local Universities about the AIESEC Global Entrepreneur Programme, to create proactive global leaders within South Korea.

- Implementation of the Global Entrepreneur sales program across 7 Local Committees.
- Facilitating international links and opportunities for young entrepreneurs around the world.
- Created marketing c

AIESEC logoAI

National Sales Manager (Canadian Representative)

Jan 2015 - Jan 2016 (1 year)

Actively motivating Local Committees to maintain high level of activity while providing coaching support for sales training, setting KPI’s to meet UKs nationally aligned goals.

- Part of the National Support Team leading 5 Local Committee sales teams.
- Lead project manager for National Sales Training program, achieving sales growth.
- Proactively assisting on national initiatives and strategy i

AIESEC logoAI

Regional Director of Global Internship Programme

Apr 2015 - Jun 2015 (2 months)

Bridged the regional public and private organizations within Edinburgh to solve the world's largest commercial talent problem - the unprecedented need for young people with global perspective and skill-sets to match.

- Researched and initiated sales within the Edinburgh IT market.
- Work alongside Member Committee Vice President of Corporate Relations to ensure quality in experiences prov

AIESEC Canada logoAC

National Sales Manager

Jan 2015 - Jun 2015 (5 months)

Coaching Local Committee Vice Presidents and team leaders within the Southern Ontario region to reach their sales quotas, drive sales activity generators, and meet nationally aligned targets.

- Part of the National support team leading 4 Local Committee sales teams.
- Provide coaching, training, and support based on each Local Committee reality.
- Supported Member Committee Vice President on nat

AIESEC Canada logoAC

National Trainer (Southern Ontario region)

Jul 2014 - Dec 2014 (5 months)

Trained certified future leaders to be solution oriented within the Southern Ontario region, while creating a memorable networking, and conference experience for likeminded individuals.

- Train the Southern Ontario local committees members to be solution oriented.
- Planned and coordinated 2 regional training conferences within Southern Ontario.
- Managed the logistics of event, and facilitated

AIESEC logoAI

Vice President of Corporate Relations

Jan 2014 - Dec 2014 (11 months)

Sold AIESECs Global Internship Programme partnership to local companies that want youth leaders, with a global perspective, and skill sets.

- Lead sales development and implementation to achieve 150% sales growth.
- Formed and lead a team of 9 motivated volunteers for leadership and professional development.
- Facilitated 1 local sales program within Southern Ontario.

Awards:
- Won 2nd place

Education

Degrees, certifications, and relevant coursework

IF

IxDF - The Interaction Design Foundation

Membership Certificate

Issued Jan 2024

BR

BrainStation

Diploma, User Experience Design

2019 - 2019

GB

Google Analytics for Business

Google Analytics Individual Qualification

Issued Mar 2018

UW

University of Windsor

Business, Marketing/Marketing Management, General

2011 - 2016

VS

Vincent Massey Secondary School

2006 - 2011

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