
Bonnie Ton
@bonnieton
I turn complex B2B SaaS workflows into intuitive, scalable product experiences.
What I'm looking for
At Jurisage Group, I lead UX design for complex product experiences. Previously at Uberflip, I owned end-to-end design for major features on an AI-enabled content experience platform, from research and ideation through prototyping and delivery.
I've built and validated design systems, simplified transaction-management workflows used by 200+ Canadian developers and buyers at Avesdo, and restructured information architecture at Zafin. With a foundation in digital marketing and sales, I bridge user needs, product vision, technical feasibility, and cross-functional teams to build products that scale.
Experience
Work history, roles, and key accomplishments
Worked as Lead UX Designer at Jurisage Group.
Uberflip is an AI-enabled content experience platform that empowers marketing and sales to create engaging, relevant content destinations quickly for every campaign, audience, and stage of the customer journey. Marketers use our platform to scale how they incorporate content into every touchpoint and remove friction from the customer journey by surfacing the right content at the right time.
As t
As the sole designer, I worked closely with the Engineering team in an Agile/Scrum workflow to simplify the TMS (Transaction Management Software) experience into a visually-compelling, and highly-usable responsive web application for B2B/B2C/B2B2C that over 200+ Canadian based developers, and buyers use.
- I owned all aspects of design from initial discovery through developer hand off.
- I was r
As the project design lead, I was responsible for communicating design strategy while creating, and presenting wireframes, low/hi fidelity mockups, prototypes, and all visual designs to show C-suite level stakeholders for project alignment and buy in.
I also:
- Defined the project focus areas by conducting secondary research for best practices, competitive analysis, and heuristic analysis for a
∙ Utilized Adobe Indesign, Illustrator, and Photoshop to create an Internal design guideline, ensuring consistency across the company.
∙ Created and produced over 30 videos with Adobe Premier Pro.
Worked as Digital Marketing and Communications for Growth at Zafin.
Built a versatile marketing platform that helps clients construct a tailored digital marketing strategy that stands out locally, and can compete with larger companies in their respective industries.
Promoted and demonstrated the value of Search Engine Marketing (SEM), Search Engine Optimization (SEO), Display Advertising, and Social Media Optimization (SMO), to generate new leads, and ensure alignment of corporate marketing plans with branding and strategic objectives.
- Audited marketing strategies and assisted with maximizing presence and relevance online.
- Increased site traffic through
Launched the Global Entrepreneur programme in South Korea. Marketing to local Universities about the AIESEC Global Entrepreneur Programme, to create proactive global leaders within South Korea.
- Implementation of the Global Entrepreneur sales program across 7 Local Committees.
- Facilitating international links and opportunities for young entrepreneurs around the world.
- Created marketing c
Actively motivating Local Committees to maintain high level of activity while providing coaching support for sales training, setting KPI’s to meet UKs nationally aligned goals.
- Part of the National Support Team leading 5 Local Committee sales teams.
- Lead project manager for National Sales Training program, achieving sales growth.
- Proactively assisting on national initiatives and strategy i
Bridged the regional public and private organizations within Edinburgh to solve the world's largest commercial talent problem - the unprecedented need for young people with global perspective and skill-sets to match.
- Researched and initiated sales within the Edinburgh IT market.
- Work alongside Member Committee Vice President of Corporate Relations to ensure quality in experiences prov
Coaching Local Committee Vice Presidents and team leaders within the Southern Ontario region to reach their sales quotas, drive sales activity generators, and meet nationally aligned targets.
- Part of the National support team leading 4 Local Committee sales teams.
- Provide coaching, training, and support based on each Local Committee reality.
- Supported Member Committee Vice President on nat
Trained certified future leaders to be solution oriented within the Southern Ontario region, while creating a memorable networking, and conference experience for likeminded individuals.
- Train the Southern Ontario local committees members to be solution oriented.
- Planned and coordinated 2 regional training conferences within Southern Ontario.
- Managed the logistics of event, and facilitated
Sold AIESECs Global Internship Programme partnership to local companies that want youth leaders, with a global perspective, and skill sets.
- Lead sales development and implementation to achieve 150% sales growth.
- Formed and lead a team of 9 motivated volunteers for leadership and professional development.
- Facilitated 1 local sales program within Southern Ontario.
Awards:
- Won 2nd place
Education
Degrees, certifications, and relevant coursework
IxDF - The Interaction Design Foundation
Membership Certificate
Issued Jan 2024
BrainStation
Diploma, User Experience Design
2019 - 2019
Google Analytics for Business
Google Analytics Individual Qualification
Issued Mar 2018
University of Windsor
Business, Marketing/Marketing Management, General
2011 - 2016
Vincent Massey Secondary School
2006 - 2011
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Skills
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