At LeadJourney, I own the sales development process from tool selection, ICP definition, and market research through prospecting, qualification, demo booking, and handoff. I evaluated the sales technology stack and built working processes across HubSpot, Apollo, Instantly, SendPilot, LinkedIn, and phone outreach.
I created and optimized tailored multi-channel campaigns across the US, Europe, and Australia, adapting ICPs, messaging, and channel strategy for different markets and decision-makers. I also worked with the founder, development team, and marketing team on targeting, the free-trial offer, campaign messaging, and inbound lead strategy.
At Outsorcy, I owned outbound prospecting and inbound partnership conversations across international accounts. I averaged 10 sales-qualified meetings per month against a quota of 5, consistently delivering 200% of target.
At Posterity Health, I built the outbound sales process from scratch and designed campaigns for healthcare decision-makers. In earlier roles at Green Leads and Sales Matic, I booked meetings across client accounts and worked across industries including SaaS, healthcare, energy, ESG, and IT services.
