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Blake Acosta

@blakeacosta

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Enterprise digital experience leader driving growth through UX governance.

United States

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What I'm looking for

I seek a leadership role where I can own enterprise web platforms, drive UX governance and accessibility, partner with executive teams, and deliver measurable growth through analytics-driven optimization.

I am an enterprise digital experience leader with 10+ years owning global web platforms and driving measurable gains in engagement, conversion, and retention. I define strategy and roadmaps, establish UX governance and accessibility standards (WCAG 2.1 AA), and partner with executive stakeholders across Marketing, IT, Product, and Sales to scale CMS ecosystems and analytics frameworks.

I have led platform governance and optimization programs that produced significant outcomes — including 42% year-over-year online sales growth, 35% organic traffic growth, and improvements in retention and conversion metrics. I blend technical platform expertise (AEM, Drupal, WordPress, Shopify Plus, HubSpot) with cross-functional leadership, vendor management, and data-driven measurement to deliver accessible, high-performing digital experiences.

Experience

Work history, roles, and key accomplishments

Senior Digital Marketing Specialist

W.R. Grace

Jan 2024 - Sep 2025 (1 year 8 months)

Led enterprise digital experience strategy and multi-year web platform roadmap for Grace.com, establishing governance, accessibility (WCAG 2.1 AA), and analytics frameworks that drove a 28% increase in user retention and 15% reduction in bounce rate.

Digital Strategy Web Platform Governance Analytics SEO UX AEM GA4 Stakeholder Management

Senior Digital Associate

Rinnai America Corporation

Sep 2022 - Dec 2023 (1 year 3 months)

Owned Drupal CMS roadmap and led SEO and conversion optimization, delivering 35% organic traffic growth and an 18% increase in product conversions while integrating HubSpot and improving funnel visibility.

Drupal SEO HubSpot Analytics Backlog Management Cross Functional Collaboration

eCommerce Site Manager

American Licorice Company

Jun 2019 - Sep 2022 (3 years 3 months)

Directed web and eCommerce strategy for multiple D2C brands, driving 42% YoY online sales growth and improving checkout conversion by 14% through A/B testing, CRO, and accessibility initiatives achieving a 96% WCAG 2.1 AA compliance score.

CRO A B Testing Technical SEO Vendor Management Analytics

Web Designer

Tire Rack

Jul 2018 - Jun 2019 (11 months)

Designed and optimized high-impact landing pages and UI components, embedding analytics and CRO best practices into core web templates to support conversion-focused initiatives.

UI Design Landing Page Optimization CRO Analytics HTML CSS A B Testing

Web Designer

Hachette Book Group

Mar 2015 - Jul 2018 (3 years 4 months)

Co-led enterprise CMS migration to WordPress VIP, reducing publishing time by 40% and improving scalability and editorial workflows; developed promotional microsites and email automation that increased newsletter subscriptions by 22%.

WordPress VIP Email Automation Analytics

Web Producer / IT Specialist

Colin Cowie Lifestyle

Jan 2008 - Jan 2015 (7 years)

Supported content-driven lifestyle web experiences and ensured day-to-day technical reliability while collaborating with creative teams across content and operations.

Technical Support Content Management Cross Functional Collaboration Site Reliability CMS