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Ryan Sherwood

@ryansherwood

Digital Experience Lead at Antylia Scientific, growing ecommerce revenue from $38M to $71M through UX-led merchandising and optimization.

United States

Message

At Antylia Scientific (Cole-Parmer), I own website strategy and daily operations for seven B2B ecommerce sites in four languages. I grew web revenue from $38M to $71M over five years through customer-focused improvements, product marketing, and UX-led merchandising.

I redesigned item pages to increase click-through 40% and cart size 25%, and introduced personalized product widgets that drove 400%+ add-to-cart growth. I also oversaw a responsive redesign with zero revenue lost and restructured content to grow SEO impressions 50%.

Experience

Work history, roles, and key accomplishments

Current

UX Design Lead & Site Manager

Current

Antylia Scientific (Cole-Parmer)

Sep 2013 - Present (13 years 2 months)

Digital experience leader for all frontend websites with $62+ million in web sales. Owns website strategy and daily operations for 7 B2B e-commerce sites in 4 languages, as well as design leadership of UX and FED designers and agency direction.

Bloomreach InSite PIM SEO A B Testing Personalization Merchandising Google Analytics Qlik Glassbox Figma Adobe Creative Cloud HTML CSS Team Management Design Direction Mentorship Wireframing Prototyping Design Systems

Senior Web and Mobile UX Designer, Email Manager

Sears Holdings

Jul 2011 - Sep 2013 (2 years 2 months)

Designed three releases of the native and mobile web app and cut development costs 50% with an HTML overhaul. Ran weekly homepage updates, promotions, and email campaigns with marketing and merchandising teams.

UX Design Mobile App Design HTML Email Marketing Campaign Management Team Leadership

Senior Graphic and Video Designer

MAT Holdings

Jul 2007 - Jul 2011 (4 years)

Led brand, packaging, and product design: consumer packaging, catalogs, manuals, and signage. Built the company video department: directed, scripted, filmed, and edited sales content.

Graphic Design Branding Packaging Design Video Production Directing Scripting Editing Print Production