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Binita Majhi

@binitamajhi

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I've scaled Google Ads for live events, driving 15,000+ conversions across ₹2.95 Cr+ in spend.

India

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What I'm looking for

I'm seeking a full-time performance or digital marketing role where I can own paid campaigns, optimise spend through data, and grow across Google Ads, Meta Ads, analytics, and cross-functional marketing.

At AppsForBharat (Sri Mandir), I owned Google Ads end to end for high-stakes live religious events, managing ₹2.95 Cr+ across 60+ campaigns and driving 15,000+ conversions. I helped exceed the Chandra Grahan ₹2 Cr target by reaching ₹2.7 Cr and supported a ₹1.4 Cr single-day revenue record for Bagalamukhi Jayanti.

I build and optimise Search, Demand Gen, Performance Max, and YouTube Ads campaigns, using Mixpanel, attribution analysis, CTR, CPM, ROAS, and conversion signals to make real-time decisions. I'm completing a PGDM in Marketing and bring experience with Meta Ads, creator partnerships, landing-page management, and campaign operations.

Experience

Work history, roles, and key accomplishments

Performance Marketing Intern — Google Ads

AppsForBharat (Sri Mandir)

Nov 2025 - May 2026 (6 months)

Directed all aspects of the Google Ads channel, independently building, launching, scaling, and optimising Demand Gen, Search, and Performance Max campaigns end-to-end for high-stakes live religious events, with ₹2.95 Cr+ ad spend across 60+ campaigns and 8 major live events, generating 15,000+ conversions. Drove revenue overachievement for flagship events including Chandra Grahan (exceeding ₹2 Cr