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Billy Wellington User

@billywellingtonuser

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Proven SEO Copywriter with a passion for driving organic traffic.

South Africa

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What I'm looking for

I am looking for a role that allows me to leverage my SEO expertise and creativity in a collaborative environment, focusing on innovative content strategies and opportunities for professional growth.

As a seasoned SEO Copywriter with over five years of experience, I specialize in crafting compelling, SEO-optimized content that not only drives organic traffic but also enhances brand messaging. My expertise lies in utilizing tools like Semrush for keyword research and data analysis, which informs my strategic content decisions. I pride myself on being a strong communicator and a collaborative leader, dedicated to delivering exceptional results through innovative SEO strategies.

Throughout my career, I have achieved significant milestones, such as implementing SEO strategies that boosted web traffic by 30% and managing a blog that consistently increased website traffic. My work with clients has resulted in impressive outcomes, including a 40% engagement boost for Zeltech Pro Cleaning and a 35% increase in inquiries for Garden Patrol through effective social media campaigns. I am committed to continuous improvement and leveraging my skills to drive success for my clients.

Experience

Work history, roles, and key accomplishments

Copywriter

MyEdSpace

Nov 2023 - Mar 2025 (1 year 4 months)

Developed website copy that led to a 20% increase in user engagement and collaborated on wireframes improving conversion rates by 15%.
Wrote over 15 blog articles monthly, resulting in a 25% rise in blog traffic.
Collaborate with cross-functional teams to maintain brand voice consistency across all communications.

SEMrush Keyword Targeting Keyword Analysis Keyword Ranking SEO Tools SEO Strategy SEO Copywriting Content Strategy User Experience Editing Proofreading Keyword Research Collaboration Data Analysis

Content Strategist & Copywriter

Coach Parry

Jun 2023 - Dec 2024 (1 year 6 months)

Led the editorial strategy, ensuring content met brand guidelines and optimized audience engagement.
Managed final content reviews, refining tone, clarity, and accuracy before publication.
Developed multimedia content, including video scripts, presentations, and training
Led content optimization initiatives that increased user engagement by 40%.

Communication Skills Project Management Problem Solving Content Editing SEO SEO Optimization SEO Tools SEMrush WordPress Keyword Research Keyword Analysis Keyword Ranking Keyword Targeting

Senior Editor & SEO Specialist,

Digital Warrior

Feb 2018 - Jun 2023 (5 years 4 months)

Managed content creation for AI-driven platforms, focusing on clarity, brevity, and user
engagement.
Produced high-impact, SEO-optimized content that increased organic traffic by 30%.
Collaborated with cross-functional teams to ensure cohesive and user-friendly content
experiences.
Created content for multilingual platforms, enhancing accessibility and localization.

WordPress WordPress Block editor WordPress Plugin Ahrefs Ahrefs SEO Rank Math SEO Content Writing Editing Keyword Research Digital Marketing Blog Management Time Management Communication Data Analysis Content Strategy

Social Media Manager

Zeltech Pro Cleaning

Sep 2018 - Mar 2020 (1 year 6 months)

Boosted social media engagement by 40% through targeted content strategies and analytics.
Created and promoted content to increase brand awareness.
Managed daily posting schedules and responded to followers to build community and trust.
Analyzed performance metrics to improve content and grow follower base.
Ran paid ad campaigns to reach new audiences and drive conversions.

Paid Advertising Paid Search Advertising Meta Insights Manager Social Media Strategy Social Media Management Content Strategy Engagement Analytics Brand Awareness Campaign Development Communication Content Creation

Education

Degrees, certifications, and relevant coursework

BITS Pilani

Bachelor of Science, Computer Science

2025 - 2028

Pursuing a Bachelor of Science in Computer Science with a focus on software development, algorithms, and data structures. Expected to gain a solid foundation in computer science principles and practical skills.

International Institute of Digital Marketing

College Diploma, Digital Marketing

2020 - 2020

Completed a College Diploma in Digital Marketing, focusing on SEO, content marketing, and social media strategies. Gained practical skills to enhance brand visibility and engagement online.