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Yuthika Sinha

@yuthikasinha

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Copywriter and Content Strategist crafting SEO-driven content that converts.

India

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What I'm looking for

I’m looking for a role where I can own content strategy and copywriting, use SEO and performance insights to improve results, and collaborate with cross-functional teams to build brand visibility and conversions.

I’m a Copywriter and Content Strategist with 4+ years of experience creating high-impact content across digital platforms—long-form articles, websites, and social media.

I develop well-researched, engaging, and SEO-driven messaging aligned with audience intent and business objectives, from keyword research and headline writing to campaign ideation and brand growth.

I also collaborate cross-functionally, analyse content performance, and use tools like Meta Business Suite, Google Analytics, and AI assistants to improve relevance, clarity, and engagement—whether writing blogs, landing pages, newsletters, or ad copy.

Experience

Work history, roles, and key accomplishments

Current

Freelance Content Writer

Current

Content AI Trainer

Dec 2025 - Present (6 months)

Trained and refined AI-generated writing by evaluating content quality, tone, clarity, and engagement. Supported LLM training via content analysis, prompt evaluation, response optimisation, and QA checks, while producing structured blog and ghost long-form content aligned with client brand voice and SEO standards.

AI Content Evaluation LLM Training Prompt Evaluation Response Optimization Content Quality Assurance Blog Writing Ghost Blogging

Content Writer

MASH Virtual

Jul 2025 - Dec 2025 (5 months)

Developed high-converting Google Ads and Meta Ads copy aligned with customer acquisition goals across B2C, B2B, and SaaS segments. Planned and optimised multi-platform social and website/landing-page content using SEO and performance analytics to improve search rankings, reach, and engagement.

Social Media Content seo writing Performance Analytics Keyword Research Canva

Education

Degrees, certifications, and relevant coursework

Makhanlal Chaturvedi National University of Journalism and Communication

Bachelor of Mass Communication (B.M.C.), Mass Communication

2016 - 2019

Grade: 65.20%

Completed a Bachelor of Mass Communication (B.M.C.) from Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal, graduating in 2019.