gayathri hariharan

I've spent the past seven years shaping how people think, feel, and remember brands through copywriting. I turn ideas into clear, creative stories with purpose, from single headlines to integrated campaigns.

At Adunit Media Network, I conceptualise reels, carousels, statics, and digital campaigns using consumer insights, trend forecasting, and storytelling to create content that resonates with target audiences.

Previously at Tempest Advertising, I developed campaign concepts, taglines, and copy for outdoor hoardings, newspaper jacket ads, print campaigns, digital platforms, and social media.

At The Times of India, I researched and authored editorial features, advertorials, and long-form content across real estate, healthcare, education, retail, government, and business. My featured articles appeared on the front page of The Economic Times supplement across major metro cities in India.