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Bhaswati Kalita

@bhaswatikalita

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I drive B2B growth through SaaS sales, strategic partnerships, corporate gifting, and full-cycle client acquisition.

India

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What I'm looking for

I'm looking for growth-focused business development opportunities where I can own full-cycle sales, build strategic partnerships, strengthen client retention, and help scale B2B or SaaS-led solutions.

I've built and scaled B2B and B2C growth initiatives across corporate gifting, SaaS employee engagement, recruitment, branding, and financial advisory services. As Co-Founder of CraftyAffairs, I established a personalized gifting startup serving hundreds of clients nationwide and achieved 60%+ repeat-client conversion through tailored offerings and seasonal campaigns.

At Vantage Circle, I drove corporate gifting sales for an employee rewards and recognition platform, engaging HR leaders, CHROs, and procurement teams. I managed the full sales cycle from prospecting through closure, maintained a 70% deal win rate, and partnered with product, design, and fulfillment teams to deliver customized client solutions.

I'm currently leading business development at BigMind Consulting, converting inbound demand for registration, taxation, accounting, compliance, startup incubation, and funding advisory services. I build CRM-driven pipelines, run discovery and proposal processes, and work with marketing and delivery teams to improve conversion, retention, and upsell opportunities.

Experience

Work history, roles, and key accomplishments

Current

Associate Vice President - Business Development

Current

BigMind Consulting Pvt Ltd

Jun 2026 - Present (3 months)

Leading business development for a financial and business advisory firm, managing inbound lead conversion and client relationships. Owns end-to-end sales processes, CRM pipeline management, and cross-functional collaboration with CA and compliance teams.

Inbound Sales Lead Management CRM HubSpot Zoho Consultative Selling Proposal Writing KPI Tracking Sales Reporting Upselling

Current

Co-Founder

Current

CraftyAffairs

Mar 2020 - Present (6 years 6 months)

Founded and scaled a personalized gifting startup serving B2C and B2B clients nationwide. Drove product innovation, seasonal campaigns, and social media marketing, achieving 60%+ repeat client conversion and a 40% uplift in leads.

B2B Sales B2C Sales Social Media Marketing Instagram Facebook Supplier Management Logistics Corporate Events

Business Development Executive

Vantage Circle

Mar 2023 - Dec 2024 (1 year 9 months)

Drove corporate sales for an employee rewards and recognition platform, managing end-to-end gifting solutions for mid-to-enterprise clients. Achieved a 70% deal win rate and closed high-value corporate gifting mandates across various occasions.

B2B Sales Corporate Gifting Cold Calling LinkedIn Outreach Email Campaigns Client Consultation Proposal Design Pricing Upselling Cross Selling Product Collaboration Fulfillment Coordination Market Research

Business Development Executive

BrandsImpact

Oct 2020 - Jun 2021 (8 months)

Worked with a branding and PR agency, managing client communications and promotional campaign execution. Closed high-value corporate gifting mandates and upsold solutions within existing accounts.

Client Communication Brand Promotion Corporate Gifting Upselling Cross Selling Product Collaboration Fulfillment Coordination client feedback Social Media SEO Database Management

Business Development (Senior Officer)

GenLinks

Jun 2019 - May 2020 (11 months)

Supported early-stage sales operations in the recruitment and staffing industry, engaging with clients across IT, BFSI, healthcare, and manufacturing. Managed CRM records, prepared proposals, and facilitated communication between sales, candidates, and clients.

Lead Generation CRM Management Proposal Preparation Market Research Sales Reporting Client Communication Interview Coordination Recruitment Sales