Bethany Howard-Alalade
@bethanyhoward-alalad
Senior delivery executive driving data-led digital marketing and AI campaign performance.
United KingdomWhat I'm looking for
I am a Senior Delivery Executive with a strong background in digital marketing and AI, having developed and executed over 200 campaigns across programmatic platforms. I manage large budgets and use data-driven insights to consistently exceed KPIs.
At EncoreDigitalMedia I managed accumulative programmatic budgets of £850k+, optimised campaigns across DSPs including Google DV360 and The Trade Desk, and delivered actionable analytics and recommendations to stakeholders. I have experience delivering website redesigns, AI chatbot and live chat product launches, and cross-channel content and email outreach.
I combine advanced data analysis, content creation and financial planning with a solution-focused, collaborative leadership style, staying current with AI and emerging technologies to recommend innovative marketing solutions.
Experience
Work history, roles, and key accomplishments
Senior Delivery Executive
EncoreDigitalMedia
Dec 2021 - Present (3 years 10 months)
Led development and execution of 200+ programmatic campaigns across DSPs (DV360, The Trade Desk), consistently exceeding KPIs and managing cumulative budgets exceeding £850k through data-driven optimisation and stakeholder reporting.
ATDigital Marketing & AI Associate
AtomXDigital
May 2021 - Nov 2021 (6 months)
Created multimedia content, launched email outreach campaigns, and redesigned website pages to improve channel performance; managed product and content releases for chatbot and live chat AI solutions.
Digital Marketing Associate
Y.M.Hlimited
Sep 2020 - May 2021 (8 months)
Delivered digital marketing initiatives aligned to client strategies, incorporating analytics and digital elements to meet objectives and improve online presence and branding.
Education
Degrees, certifications, and relevant coursework
ATAtomXDigital
Digital Marketing & AI
2021 - 2021
Worked in a digital role contributing to content creation, SEO, and website redesign projects.
Y.M.H Limited
Digital Marketing Associate, Digital Marketing
2020 - 2021
Completed a Digital Marketing Associate course focused on digital marketing fundamentals and analytics.
ULUniversity of Leicester
Bachelor of Arts (Hons), Management and Marketing
2017 - 2020
Grade: 2:1
Completed a BA (Hons) in Management and Marketing with a 2:1, covering core management and marketing principles.
St Mary Magdalene Academy
Sociology, History & Economics
2015 - 2017
Studied Sociology, History and Economics at academy level prior to university entry.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Website
atomxdigital.coJob categories
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