Currently open to creative direction, design leadership, and brand roles across tech, editorial, print, museums, and anywhere thoughtful craft and big ideas are valued.
Looking for a job
Bethany Boenker
@bethanyboenker
I'm a creative leader with roots in graphic design and a decade spent building brands, products, and systems used by millions.
United StatesWhat I'm looking for
I'm a creative leader with roots in graphic design and a decade spent building brands, products, and systems used by millions.
I led the creation of IBM's Carbon Design System, brought Zero Trust products to market at Cloudflare, and defined a multi-year authentication vision at Cisco. I'm a co-founder of Yellow Rose Handmade, a leather working studio built with my husband, where I lead identity, packaging, photography, and digital presence while he leads the craft. It's where I keep my hands in print and brand work, and a reminder that craft matters at every scale.
My range moves between digital and print, product and brand, vision and execution. I'm equally at home scaling a design system and sweating the kerning on a wordmark.
In 2020 I founded Create with Conscience to advocate for ethical, human-first design — a framework I've shared at conferences to help shape healthier technology.
Currently open to creative direction, design leadership, and brand roles across tech, editorial, print, museums, and anywhere thoughtful craft and big ideas are valued.
Let's chat if you're building interesting, inspiring, and compelling work I can help make an impact with ✨
www.bethanyboenker.com/
Experience
Work history, roles, and key accomplishments
YH
Current
Co-founder & Creative Director
Yellow Rose Handmade
Jan 2026 - Present (5 months)
Directed end-to-end brand and creative for an independent leather goods label, including visual identity, packaging, photography, signage, website, and social. Led Instagram content strategy and DTC growth via Etsy and local craft fairs to build awareness with leatherworking hobbyists and handmade-goods buyers.
Current
Defined and elevated a multi-year design vision for end-user authentication across mobile, desktop, and web, aligning 8 teams for a unified experience impacting Duo’s 17 million users. Piloted an AI-first design approach across 8 cross-functional pods and drove IAM from 0 to 1 through GA launch, achieving 785% customer growth (25K to 227K) in the first year.
DM
Senior Product Designer
Duo Mobile
Jun 2021 - Jun 2022 (1 year)
Led the first major redesign of Duo Mobile in six years, defining a unified iOS/Android experience launched across 100+ countries for 23.4 million users. Increased App Store rating from 1.9 to 4.9 in one year through rapid in-app experimentation and end-user feedback sessions.
Defined the foundation for design within Cloudflare’s Emerging Technology & Incubation Group by building the organization from the ground up and hiring 4 designers. Shaped Cloudflare for Teams experience strategy from early concept to MVP and market launch, delivering 3 products and 20+ features while driving 4x monthly active user growth (39K to 160K) and 3.5x contract growth (202 to 700).
Owned end-to-end design across Cloudflare for Teams surfaces (Access, Gateway, and Registrar), partnering with product and engineering to define long-term experience strategy.
Senior UX Designer
RetailMeNot
Apr 2018 - Apr 2019 (1 year)
Owned experience direction for integrating Cash Back into the core platform, influencing adoption through experimentation and data-informed design. Founded and led a cross-functional accessibility group that advanced WCAG compliance and inclusive design standards company-wide.
Led the transformation of IBM Cloud’s style guide into the Carbon Design System, creating a platform-agnostic system adopted by 40+ global teams. Defined Carbon’s design language, component strategy, and governance model and spearheaded the open-source launch of Carbon V7, including release strategy and storytelling.
Improved third-party integration experience for IBM Cloud and led design-thinking workshops across 4 international sites to drive cultural adoption of human-centered design.
Education
Degrees, certifications, and relevant coursework
Ferris State University
Bachelor of Science, Graphic Design
Earned a Bachelor of Science in Graphic Design from Ferris State University, graduating in May 2014.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
United StatesAuthorized to work in
Website
bethanyboenker.comPortfolio
bethanyboenker.comSocial media
Job categories
Skills
Brand StrategyVisual IdentityDesign SystemsDesign System ManagementCross functional Leadership0 To 1 Product DeliveryUser Authentication DesignZero Trust FrameworksIdentity & Access ManagementAI First ThinkingDesign To Developer HandoffExperimentationUX DesignProduct DesigniOS DesignAccessibilityWCAG ComplianceInclusive DesignMentorshipCoding StandardsClaude CodeGitHubApp Store OptimizationSocial Media StrategyContent ProductionPackaging DesignProduct PhotographyAndroidCloudflareGmailIBM CloudWindowsiOS
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