At Ellev8 Solutions, I designed, coded, and launched client web and mobile sites with analytics and performance measurement built in. I also built an eight-agent design pipeline in Claude Code, with two human decision gates; its first run took Ellev8’s brand and site from kickoff to a verified build in one day.
At Dollar General, I led product design for its digital ecosystem, partnering with the CDO, Product, and Engineering. I led a design and research team of up to eight, and the myDG Wallet redesign reversed a double-digit engagement decline, reaching 130%+ year-over-year engagement growth.
I also drove DG Cash Back from pilot to nationwide rollout, delivering $9M in customer savings, and launched Same-Day Delivery UX across 2,000+ pilot stores. Tokenized design systems for DG and pOpshelf raised design velocity 35% and cut designer onboarding from three weeks to five days.
At Swimlane, I built the design function from zero for a B2B cybersecurity SaaS company. I designed a 100+ component system and redesigned SOAR dashboards and analytics, cutting analyst time-to-insight by 60%; its interaction patterns later evolved into Turbine Canvas.
