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Bernadette Reyes

@bernadettereyes1

Global brand and marketing operations professional at Deutsche Bank who established Wealth Management’s first global product branding guidelines.

United States

Message

At Deutsche Bank Wealth Management, I established its first global product branding guidelines, setting standards for messaging, layout, typography, imagery, and brand application across regional requirements.

I directed the development of client-facing materials and guided projects from creative briefs through final release, coordinating stakeholders, designers, translators, compliance, and production vendors. I also managed the marketing asset library, including version control, content updates, and annual compliance reviews.

Across Deutsche Bank Americas, I supported a brand refresh, corporate communications, and event marketing, including 70+ in-person events and 50+ virtual programs. At SiriusXM, I developed and executed dealer marketing programs and integrated campaigns for Auto Remarketing initiatives.

Experience

Work history, roles, and key accomplishments

Current

Professional Development

Current

Independent

Jan 2023 - Present (3 years 9 months)

Planned career pause to support family responsibilities while continuing professional development in AI, digital marketing, analytics, and brand strategy. Completed certifications and hands-on learning in AI, prompting, digital marketing, analytics, SEO, and AI-enabled creative workflows.

AI Digital Marketing Analytics SEO Brand Strategy Prompting AI Augmented Creative Workflows

Global Product Brand Manager

Deutsche Bank Wealth Management

Jan 2020 - Dec 2023 (3 years 11 months)

Expanded the global product brand by establishing scalable brand standards across 14 markets and seven languages. Directed end-to-end development of client-facing brand materials and established the first global product branding guidelines for Wealth Management.

Brand Strategy Brand Governance Creative Development Creative Brief Development Cross functional Leadership Stakeholder Collaboration Agency Management Vendor Management Marketing Asset Management Workflow Management Budget Management Compliance Project Management

Brand Marketing & Event Management

Deutsche Bank Wealth Management

Jan 2017 - Dec 2020 (3 years 11 months)

Supported enterprise corporate branding across Deutsche Bank Americas, partnering with marketing teams to strengthen brand consistency. Led implementation of a major Wealth Management brand refresh across the Americas and supported 70+ in-person events and 50+ virtual programs.

Brand Governance Marketing Execution Creative Development Event Management Sponsorship Vendor coordination Budget Management Logistics Marketing Asset Management Compliance

Marketing Manager, Auto Remarketing Operations

SiriusXM

Jan 2015 - Dec 2016 (1 year 11 months)

Developed and executed dealer marketing programs, promotions, and incentive campaigns across Fleet, Private Party, and Independent Dealer channels. Managed integrated marketing initiatives spanning digital, email, print, direct mail, and events while monitoring campaign performance.

Marketing Programs Campaign Management Digital Marketing Email Marketing Print Marketing Direct Mail Dealer Marketing Performance Monitoring

Brand Management Manager

Deutsche Bank AG

Jan 2007 - Dec 2014 (7 years 11 months)

Directed enterprise brand governance across Deutsche Bank Americas, partnering with marketing teams to strengthen brand consistency. Led brand activation for the Deutsche Bank Championship in partnership with the PGA TOUR.