Berkley Hammons

Partner with brands and organizations on marketing and growth strategy, helping connect business goals to brand, digital, media, customer growth, and overall performance.

Lead and advise cross-channel initiatives across paid, earned, and owned media, content, creator partnerships, CRM and loyalty, search, web optimization, and analytics. I work with stakeholders to identify growth opportunities,

Led marketing for a network of 220+ podcasts in the U.S. and Canada, overseeing brand, audience growth, digital, media, partnerships, creator strategy, and integrated campaigns tied to broader business growth.

• Led a full brand refresh and new website launch, helping drive a 200% increase in website traffic and strengthen how the network showed up across platforms.
• Grew digital audiences throu

Worked with brands and small businesses on project-based marketing needs, with a focus on digital strategy, integrated campaigns, brand development, content, and audience growth.

Projects included building marketing plans, improving digital presence and campaign performance, and helping teams turn broader business goals into practical marketing execution.

Led national digital and integrated marketing across 150+ locations in 19 states, connecting brand strategy, customer growth, media, loyalty, digital experience, and franchise marketing.

• Led paid and organic media, social, SEO, local listings, loyalty, email, mobile app, online ordering, and other digital programs focused on customer acquisition, repeat visits, and franchise growth.
• Launched

Supported national and local marketing across Jamba’s 900+ unit franchise system, with work spanning franchise marketing, local store marketing, media, loyalty, off-premise marketing and growth, and retail/CPG initiatives.

• Piloted a catering program in 40 company-owned stores that was later expanded across 900+ franchise locations, helping turn a local test into a scalable national program.
• L

Managed brand and marketing for assigned Anheuser-Busch InBev accounts, translating broader brand strategy into localized programs designed to strengthen visibility, customer engagement, and sales.

• Developed account-level marketing plans, retail programs, events, sponsorships, and in-market activations in partnership with distributors, wholesalers, retailers, and internal teams.
• Managed promo

Supported brand marketing and digital outreach for recruiting campaigns, using social media, events, and client engagement to build awareness across Fortune 500 accounts.

Supported football marketing, brand, and event initiatives designed to grow fan engagement and strengthen the game-day experience across a major collegiate sports program.

Worked across internal teams on promotions, audience engagement, event execution, and marketing strategy for Oklahoma State Football.

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• Focused coursework in marketing and sports marketing
• Studied in Barcelona, Spain for one semester

• Studied in Australia for one semester
• Honors included Marketing Scholar, Transfer Non-Resident Achievement Scholar, International Dean’s List, and Spears School of Business Dean’s List
• Sigma Alpha Lambda, National Leadership and Honors Organization; Chi Omega Sorority; Oklahoma State University Ambassador