Ben Wilbur

Owned end-to-end deployment of Sparrow's marketing platform for legacy and new partners, from onboarding through activation, running 1:1 adoption sessions, building enablement collateral, and driving measurable performance gains in open rates and CTRs. Scaled the partner base from 68 to ~190 credit unions and the book of business from $800K to $3.4M ARR by designing adoption frameworks and marketi

Built a deployment system from scratch, including onboarding frameworks and internal implementation playbooks, cutting onboarding operational effort by 90% and improving partner time-to-value by 18%. Ran discovery and feedback loops with partners that surfaced real usage patterns, directly shaping Sparrow's pricing model and establishing the GTM foundation for monetizing partner email.

Scaled the partner base from 68 to ~190 credit unions and the book of business from $800K to $3.4M ARR by designing adoption frameworks and marketing enablement that turned early activation into expansion, especially through a strategic product pivot.

Championed CX product updates and tested new features with 'best fit' clients, reducing instance customization time by 20%, increasing engagement, and raising NPS by 0.6 points. Streamlined onboarding for my book of business by 40% through A/B testing, surpassing company KPIs and accelerating time-to-value.

Created and piloted a copyright video protection offering in response to customer requests resulting in $144k ARR in its first year. Analyzed trending month over month data to recommend and initiate keyword improvements that greatly enhanced Detections accuracy by 23% and reliability by 12% for customers on US marketplaces.

Ran a 6-month, 10-show remote immersive experience, maintaining multi-character engagement through SMS, Twilio, and live video interactions. Developed the technical and communication stack (Twilio, Green Rope, OBS) and coordinated cross-platform interactions between actors and participants.

Reduced maintenance request processing time by implementing a tagging and canned response system, cutting initial response time from 21 to under 11 hours, ensuring 60% of users received responses within 1 hour, and boosting NPS by 1.7 points over 3 months. Developed a self-service information system and emergency handling protocol for first-time renters, reducing Zendesk tickets by 23%, and deploy

Consulted with SMBs to isolate their pain points and uncover the best strategies for growth using Kinnek's products: RFQ, Reorders, Financing, and Kinnek Pay. Onboarded and grew a high volume of businesses cross-selling 68% of them into additional products or features of the website and another 17% into our financing program.