At McKinsey & Company, I advise enterprise clients across LATAM and the U.S. on digital advertising strategy and investment initiatives supporting approximately USD 88M in annual media spend. I turn marketing analytics and executive reporting into recommendations for business decisions, presenting insights to CEOs and senior leadership.
At ABN Digital, I managed multi-channel performance marketing for enterprise clients, optimizing campaigns across the marketing funnel. Earlier, at Bayer, I supported LATAM marketing initiatives and commercial analysis.
