Beena MallaBM
Open to opportunities

Beena Malla

@beenamalla

A Techno Functional CRM Expert with 15+ years of exp. into Salesforce,Hubspot,Bitrix24,Zoho, Vtiger

India

What I'm looking for

Day shift (9a.m to 5 p.m IST) Job

A Techno Functional CRM Expert with 15+ years of exp.

into Salesforce,Hubspot,Bitrix24,Zoho, Vtiger

Experience

Work history, roles, and key accomplishments

MI
Current

Manager - CRM Specialist

Mavens Technologies Consulting & Logistics Inc.

Feb 2020 - Present (5 years 4 months)

Established successful cross-selling tactics through CRM analysis, contributing to an annual revenue increase of $1M. Managed a team of 15 CRM specialists to tailor customer engagement strategies that boosted customer retention rates by 25% within a year. Directed the integration of new CRM software across 5 departments, increasing the efficiency of customer communications by 35%.

AL

Senior Techno Functional Consultant

Aqua Property Development, LLC

Sep 2015 - Jan 2020 (4 years 4 months)

Developed a CRM-driven loyalty program which contributed to a customer lifetime value increase of 25% across key market segments. Led the adoption of a mobile CRM interface, improving sales team productivity by enabling real-time data access in the field. Pioneered the use of predictive analytics within the CRM to forecast sales trends, driving a 10% year-over-year sales growth.

SL

Senior Technical Consultant

SATHYA Technosoft (I) PVT LTD

Aug 2014 - Aug 2015 (1 year)

Designed a CRM integration with social media platforms leading to a 50% surge in customer engagement metrics. Managed a cross-functional team to implement CRM enhancements that improved customer service response times by 20%. Championed a complete overhaul of the customer service process, reducing average response times from 24 hours to 4 hours.

KL

Consultant

Keyseries, LLC

Sep 2010 - Jul 2014 (3 years 10 months)

Instituted a data cleanup initiative within the CRM which improved the accuracy of customer data by 45%. Formulated a series of automated CRM workflows that reduced manual data entry by 70%, saving 15 hours a week for the sales team. Implemented CRM training workshops that enhanced the sales team's ability to identify upselling opportunities, resulting in a 20% increase in sales.

Education

Degrees, certifications, and relevant coursework

JNTUK logoJN

JNTUK

Btech, EEE

2006 - 2010

Grade: 7

Tech stack

Software and tools used professionally

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