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Becca Parr

@beccaparr

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I scale global data support teams and modernize high-stakes platform operations.

United States

Message

What I'm looking for

I'm seeking a senior leadership role in data support, data operations, or platform operations where I can scale teams, modernize workflows, strengthen cross-functional alignment, and guide complex operational transitions.

At The Trade Desk, I've led the global Data Support organization since 2022, scaling it from 5 to 20 people across three regions and building a leadership pipeline that reduced ramp-up time by 50%.

I've driven the segment strategy behind $11.8M in 2025 revenue, increased product adoption by 60%, and contributed to a $55M enterprise deal. I also led the rapid creation of 1,500+ data segments after a key partner exited, protecting platform operations and revenue continuity during a critical transition.

I partner closely with Product, Engineering, Legal, and Data Partnerships to turn user needs and regulatory requirements into operational execution. From leading a zero-disruption Jira-to-Salesforce migration to building SQL-based reconciliation tooling and training 300+ attendees globally, I focus on clear systems, strong teams, and sustainable growth.

Experience

Work history, roles, and key accomplishments

Director & Senior Manager, Data Support

The Trade Desk

Jan 2022 - Sep 2026 (4 years 8 months)

Lead the global Data Support organization, scaling a team from 5 to 20 across 3 regions and driving segment strategy behind $11.8M in 2025 revenue. Directed high-risk system transitions and workflow redesigns with zero service disruption.