
Beatriz Machado
@beatrizmachado
I connect creative thinking and hospitality systems to deliver smoother guest experiences and practical operational improvements.
What I'm looking for
At citizenM, I lead front desk operations for a high-volume newly opened hotel, create service standards and SOPs, and support guests from pre-arrival through post-departure. As a Systems Enthusiast and Marriott service champion, I improve front desk efficiency and help deliver high-standard guest experiences.
I've also managed reception and hotel operations at Stauntons on the Green and Kellys Hotel, from reservations, room allocations, and facilities coordination to recruiting and training teams. My work includes optimizing booking systems, implementing internal SOPs, and earning more than 30 positive guest reviews.
Alongside hospitality, I've delivered freelance art direction, graphic design, video production, and photography for agencies, companies, and independent clients. I've contributed creative work for beauty brands at Raí, visual content and video projects at Apto, and digital advertising assets at Teads.
I enjoy taking ideas from concept to execution, organizing moving parts, and finding simple ways to make work better. I'm developing ways to combine my creative side and understanding of customer needs with technology, strategy, and problem-solving.
Experience
Work history, roles, and key accomplishments
Ambassador & Systems Enthusiast
citizenM
Jun 2025 - Present (1 year 3 months)
Leading front desk operations in a high-volume, newly opened hotel, creating and implementing service standards and SOPs. Recognised as Systems Enthusiast, leading systems operations and improving front desk efficiency.
Senior Receptionist
Stauntons on the Green
Oct 2024 - May 2025 (7 months)
Managed reception operations to maintain a professional front desk supporting internal stakeholders and external clients. Maintained control over reservation systems to optimize room allocations and ensure accurate booking management.
Creative Professional
Freelance
Nov 2019 - Apr 2025 (5 years 5 months)
Developed creative concepts and visual solutions for agencies, companies, and independent clients in Art Direction, Graphic Design, Video Production, and Photography. Adapted creative direction to various audiences and visual identities across brand communication and digital content.
Reception Supervisor
Kellys Hotel
Jan 2023 - Sep 2024 (1 year 8 months)
Recruited and trained reception and housekeeping staff to align with the hotel's strategic goals. Managed daily hotel operations, including reception, inventory, and office supplies, to maintain operational excellence.
Small Formal Business Owner
Business Owner
Oct 2017 - Nov 2022 (5 years 1 month)
Managed inventory levels to maintain availability of collector items through timely restocks and product orders aligned with sales trends and customer demand. Provided top-notch customer service by addressing inquiries and efficiently resolving order and shipment issues.
Education
Degrees, certifications, and relevant coursework
Universidade Cruzeiro do Sul
Associate's Degree, Graphic Design
2019 - 2021
Associate's Degree in Graphic Design from Universidade Cruzeiro do Sul, completed between 2019 and 2021.
Anhembi Morumbi University
Bachelor's Degree, Media Communication
2015 - 2019
Bachelor's Degree in Media Communication from Anhembi Morumbi University, completed between 2015 and 2019.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
behance.netPortfolio
behance.netSalary expectations
Job categories
Skills
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