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Baylor Morrison

@baylormorrison

Data analytics leader at Five Five Consulting building self-service reporting and finance data models for a nationwide restaurant group.

United States

Message

At Five Five Consulting, I lead self-service reporting and data platform builds for a nationwide restaurant group, replacing PDF- and spreadsheet-based workflows with automated reporting. I designed medallion-style data layers and wrote governance rules that align reporting with central finance definitions.

At Warner Brothers Interactive Entertainment, I analyzed content performance and discovery for 16 million users, informing launch strategies that improved player retention by 5.5%. Earlier at SCIPLAY, I led A/B testing across marketing ROI, game economy, and player engagement, and built self-service data platforms for customer support.

Experience

Work history, roles, and key accomplishments

Current

Data Product & Infrastructure Consulting

Current

Five Five Consulting

Jan 2026 - Present (10 months)

Lead self-service reporting and data platform builds for a nationwide restaurant group, partnering with finance, payroll, and accounting teams to replace PDF- and spreadsheet-based workflows with automated reporting. Designed a modern data architecture with medallion-style layers and wrote enterprise data governance rules.

SQL MySQL Data Architecture ETL Data Governance Reporting Semantic Modeling

Current

Founder and Producer

Current

Berry Ripe Games

Jan 2024 - Present (2 years 10 months)

Managed a production team of 10+ including staffing, payroll, project management, corporate governance, statistical analysts, and product roadmap. Prioritized feature development and directed the 12-month product roadmap by translating qualitative playtest feedback into an empirical case for product-market fit.

Product Management Team Management Project Management Roadmapping Statistical Analysis

Lead Data Analyst

Warner Brothers Interactive Entertainment

Jan 2022 - Dec 2024 (2 years 11 months)

Analyzed content performance and discovery metrics for 16 million users, translating behavior data into creative end-to-end launch strategies that improved player retention by 5.5%. Served as central product manager for internal data utilities, delivering scalable ETL pipelines in SQL, Python, and Airflow.

SQL Python Airflow ETL Data Analysis Product Management Reporting Stakeholder Management

Senior Gameplay Analyst, AB Testing Lead

SciPlay

Jan 2018 - Dec 2021 (3 years 11 months)

Served as interim manager of a team of three analysts during four product rollouts. As A/B testing lead, ran cross-functional experiments spanning marketing ROI, game economy tuning, and player engagement, and maintained KPI infrastructure for a mobile social casino gaming title with 180K DAU.

A B Testing Statistical Analysis SQL Python KPI development Data Analysis Experimental Design