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Hsupopo nway

@hsupoponway

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Results-driven SaaS marketing professional with 6 years of experience in B2B strategies.

Thailand

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my marketing expertise to drive growth and engage audiences effectively.

I am a results-driven SaaS marketing professional with six years of experience in product, field, event, and partnership marketing within the B2B SaaS sector. My expertise lies in developing go-to-market strategies, sales enablement, and executing multi-channel campaigns that drive brand awareness and lead generation across Southeast Asia and the Asia-Pacific region. With a background in Computer Science (Business Information Systems), I blend technical knowledge with strategic marketing to deliver impactful results.

Throughout my career, I have successfully launched MMCloud, securing over 100 B2B clients in just two years. I have a proven track record in product positioning, market research, and establishing partnerships with notable brands such as Rakuten Viber and Ooredoo Business. My experience includes managing regional events, public relations, and co-marketing initiatives, showcasing my versatility in both agency and tech startup environments.

As a Marketing Communications Manager, I lead a team of professionals to create high-impact marketing materials and optimize content for various platforms. I am passionate about driving marketing efforts that resonate with target audiences and contribute to business growth. My goal is to continue leveraging my skills in a dynamic environment where innovation and collaboration are valued.

Experience

Work history, roles, and key accomplishments

K-

Marketing Communications Manager

K-LINK

Nov 2021 - Apr 2025 (3 years 5 months)

Developed and managed multi-channel marketing campaigns across SEA, driving brand awareness and lead generation. Led campaign budget allocation, vendor collaboration, and ROI tracking for digital and offline marketing initiatives. Produced high-impact marketing materials, including product guides, demo videos, case studies, and press releases to support sales and customer education.

Marketing Strategy Content Creation Sales Enablement Partnership Marketing Event Management Product Marketing Market Research Team Leadership Media Buying Public Relations

Sales Account Executive

Myanmar Digital Business Services Co.,Ltd

Mar 2020 - Oct 2021 (1 year 7 months)

Managed marketing campaigns for various clients, collaborating with graphic designers for visual elements and digital storytelling. Created customized Digital Marketing Packages for each client from different industries such as Hotel and Tourism, FMCG, Fleet Management, and Healthcare. Developed personalized sales proposals and presentations, helping clients differentiate their travel and hospital

Marketing Campaigns Sales Proposals Client Management Industry Marketing Presentation Skills Client Relationship Management Market Differentiation

Integrated Marketing Communications Executive

Era Communications

Oct 2019 - Jan 2020 (3 months)

Produced press kits including translation of press releases, coverage reports, emcee scripts, and talking points. Generated monthly reports, media coverage reports, and social listening reports tailored to each campaign and Press Release. Led media monitoring efforts resulting in increased press coverage and brand awareness.

Press Kit Production Event Planning Public Relations Media Relations Budget Management Campaign Management

Internship

2C2P Co.,Ltd

Jun 2019 - Sep 2019 (3 months)

Created marketing content and supported programs, engaged customers in business development, and efficiently resolved customer issues in support. Produced a manual guide for NearMe POS, learning UI/UX importance in Product Development by utilizing Tableau.

Customer Engagement Business Development Manual Guide Production Product Development Tableau Customer Support Technical Documentation

Public Relations Intern

Echo Myanmar Public Relations Agency

Sep 2018 - Nov 2018 (2 months)

Translated press releases to announce client activities and news updates. Assisted in conducting social listening reports with Digimind (tool) to gather insights and data. Managed media relationships, including handling media invitations and follow-up communications.

Press Release Translation Media Relations Client Communication Public Relations Reporting Communication Skills Research

Education

Degrees, certifications, and relevant coursework

University of Information Technology

Bachelor of Computer Science, Business Information Systems

Studied Business Information Systems, gaining a blend of technical expertise and strategic marketing knowledge. Focused on the intersection of computer science and business applications.