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Bastian Vega Yon

@bastianvegayon

Marketing tracking and automation specialist at Clínica Cumbres del Norte, built a WhatsApp CRM with appointment-booking AI.

Chile

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At Clínica Cumbres del Norte, I rebuilt marketing tracking across GA4, Google Tag Manager, Meta Conversions API and Consent Mode, connecting lead types to CRM outcomes. I also built a WhatsApp CRM with per-rep inboxes and a Claude Haiku agent that books and reschedules appointments.

I implemented Odoo CRM and n8n lead pipelines, and built MCP servers for Odoo and Manychat that I use daily with Claude Code. In my current freelance work with LathroPC / Lastname Agency, I’m improving tracking and attribution for client sites, including WooCommerce purchase tracking and Google Ads changes validated through Python scripts.

Experience

Work history, roles, and key accomplishments

Current

Freelance Tracking & Paid Media Specialist

Current

LathroPC / Lastname Agency

Sep 2026 - Present (2 months)

Audited and improved tracking and paid media for a home-services client, including enhanced conversions, GA4 key events, and lead attribution via GoHighLevel. Built WooCommerce purchase tracking and maintained WordPress microsites.

GA4 Google Tag Manager Google Enhanced Conversions META Pixels Conversions API (CAPI)GoHighLevel WooCommerce WordPress REST APIs Playwright Google Ads Meta Ads Python Cloudflare Workers

Current

Marketing Executive & Digital Strategist

Current

Clínica Cumbres del Norte

Jan 2020 - Present (6 years 10 months)

Rebuilt tracking and implemented GA4, Meta Conversions API, and Consent Mode. Built a WhatsApp CRM with AI agent, implemented Odoo CRM and n8n pipelines, and managed technical SEO for the WordPress site.

GA4 Google Tag Manager Meta Conversions API Google Consent Mode WhatsApp Cloud API Next.js Supabase Odoo N8n MCP Claude Code WordPress Elementor Technical SEO Looker Google Ads Meta Ads

Course Designer & Content Strategist

Optimiza Capacitaciones

Jan 2019 - Dec 2021 (2 years 11 months)

Designed and delivered training in digital tools and marketing for professionals.

Education

Degrees, certifications, and relevant coursework

Platzi

Certification, Marketing Automation, Google Analytics, SEO Data Analysis, AI for SEO, Prompt Engineering, No-Code Automation

2023 - 2025

Completed certifications in Marketing Automation, Google Analytics, SEO Data Analysis, AI for SEO, Prompt Engineering, and No-Code Automation from Platzi between 2023 and 2025.