Open to opportunities

barbara subic

@barbarasubic

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Experienced sales and marketing leader with a proven track record.

Slovenia

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What I'm looking for

I am looking for a role that fosters innovation and sustainability, where I can apply my strategic vision and leadership skills to drive growth.

With nearly 30 years of experience in Sales, Marketing, and Development, I have consistently led initiatives that exceed targets and strengthen revenue streams. My strategic vision and focus on relationships and market analysis have resulted in generating €12M in revenue for a startup within the Knauf Group. I am eager to leverage my expertise in a global marketing role.

Throughout my career, I have successfully launched new product groups, capturing €2M in the market within the second year. I have been recognized with the Knauf Leadership Award for achieving the biggest growth in the startup sector of Green Solutions. My leadership has expanded client bases and improved brand recognition, all while managing cross-functional teams to develop effective marketing strategies.

Currently pursuing a PhD in Landscape Architecture, I am committed to advancing urban green infrastructure innovations. My passion for sustainability and my extensive experience in sales and marketing position me as a valuable asset to any organization looking to enhance their market presence and drive growth.

Experience

Work history, roles, and key accomplishments

Current

Regional Business Development Director

Current

Knauf Insulation d.o.o.

Jan 2024 - Present (1 year 5 months)

Led business development initiatives that resulted in a €20M increase in sales revenue by securing strategic partnerships and launching new green infrastructure products. Recognized with the Knauf Leadership Award for significant growth in the startup sector.

Business Development Market Analysis Sales Strategy CRM Systems Strategic Partnerships Product Launch Sales Growth

Regional Sales Director

Knauf Insulation d.o.o.

Jan 2021 - Jan 2024 (3 years)

Managed regional sales operations, achieving a 35% growth in the startup department and increasing revenue to €12M. Developed marketing strategies that improved brand recognition and team productivity.

Sales Management Marketing Strategy Team Leadership Sales Growth Market Penetration Strategic Planning

Business Segment Manager

Knauf Insulation d.o.o.

Jan 2014 - Sep 2018 (4 years 8 months)

Increased revenue by €0.5M through the development of urban greening systems and launched a landscaping application in multiple countries. Led marketing strategy development and managed a team of 12.

Revenue Urban Greening Product Development Marketing Strategy Team Management International Sales Project Management Market Research Customer Acquisition Strategic Partnerships

Head Of Sales And Marketing

Gebrüder Weiss GmbH

Feb 2013 - Feb 2014 (11 months)

Optimized local warehouse capacity and established a new pricing structure that enhanced bid success rates. Managed a team of 12 and significantly improved market presence through targeted marketing efforts.

Pricing Strategy Team Management Project Management Customer Acquisition Marketing Strategy Bid Management Key Account Management

Sales Manager

Marmor Hotavlje d.d.

Aug 2012 - Jan 2013 (5 months)

Conducted market research for foreign markets and successfully acquired new customers in Germany, Austria, and Russia. Managed project acquisition and prepared marketing materials for trade shows.

Market Research Customer Acquisition Project Management Networking Trade Shows Sales Strategy International Sales Contract Negotiation

Segment Head

Impakta Les d.o.o.

Jul 1999 - Jul 2012 (12 years 11 months)

Managed a department of 12, overseeing strategy and sales for the segment. Developed new customer relationships and coordinated promotional events at major European furniture fairs.

Sales Strategy Customer Relationship Management Event Coordination Product Development Procurement Strategy Team Leadership Sales Planning Human Resources Management

Key Account Manager

Schenker Logistics GmbH

Jan 1996 - Jun 1999 (3 years 5 months)

Responsible for searching potential new customers and preparing tenders. Managed transport services and was involved in the ISO certification process for the department.

Key Account Management Tender Management Customer Acquisition Transport Market Analysis