Samo Pečovnik

Leading Product Marketing activities across energy supply, energy solutions, sustainable mobility and e-mobility products for residential and business customers.

Key responsibilities:

• Lead and develop a team of 4 marketing professionals while coordinating cross-functional initiatives across product, sales, CRM, UX, communications, and external partners
• Define and execute go-to-market strateg

Leads Product Marketing for energy supply, energy solutions, and sustainable/e-mobility products for residential and business customers. Owns positioning and customer value propositions and drives omnichannel go-to-market strategies and conversion optimization across B2C and B2B.

Led development and performance of digital channels, online acquisition programs, and improvements to the bank’s web ecosystem. Served as Chief Editor of the bank’s website and helped design omnichannel acquisition and marketing programs using paid media and email.

As a key member of the bank’s digital transformation activities, I led the development and performance of digital channels, online acquisition programs, and strategic improvements of the bank’s web ecosystem.

Key responsibilities & achievements:

• Chief Editor of the Bank’s Website, overseeing lead generation, landing pages, content strategy, SEO and UX improvements. Led daily operations and lon

As Digital Platform Leader, I drove the development, performance and modernization of Sberbank’s digital ecosystem, spanning online acquisition, web & mobile platforms, and multi‑channel digital marketing. My role combined strategic planning, hands‑on execution, cross‑department collaboration and responsibility for key digital transformation projects.

I planned and implemented digital marketing c

Drove development, performance, and modernization of Sberbank’s digital ecosystem, including online acquisition, web and mobile platforms, and multi-channel digital marketing. Planned and launched digital channels and campaigns, supported UX improvements, and led major website redesign and digital projects to increase adoption.

As a Marketing Specialist, I supported the bank’s commercial and communication goals across multiple product segments by managing advertising campaigns, sales promotions and the development of digital and offline marketing materials. I worked closely with creative and media agencies to ensure high‑quality execution, consistent brand messaging and effective customer targeting.

I was responsible fo

Supported the bank’s commercial and communication goals by managing advertising campaigns, sales promotions, and development of digital and offline marketing materials. Planned and executed ATL/BTL campaigns and led website content development, including managing a full website redesign.

Provided customer care in a call center for NLB d.d. during 2000–2003.

Worked as Customer Care in Call center at NLB d.d..

Worked as a Personal Banker at NLB d.d. from 1998 to 2000.

Completed a BA in Communication Studies - Marketing Communication at the University of Ljubljana, Faculty of Social Sciences (2016).