Open to opportunities

Barbara Bezerra

@barbaracb

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Results-driven product leader with a passion for innovation.

Brazil

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What I'm looking for

Seeking a challenging role that leverages my skills in product management to drive growth and innovation.

As a seasoned product leader with a strong background in business administration and innovation management, I have a proven track record of driving growth and innovation in various industries. With experience in product management, marketing, and finance, I possess a unique ability to bridge the gap between business and technology. My expertise lies in developing and executing strategies that drive revenue growth, improve user experience, and increase efficiency.

Throughout my career, I have demonstrated my ability to thrive in fast-paced environments, leading cross-functional teams and driving results-oriented projects. My passion for innovation and entrepreneurship has led me to found my own company, Holy Pet, and take on various leadership roles in prominent organizations such as iFood and UAUBox.

With a strong educational background and a range of skills in product management, marketing, and design, I am confident in my ability to make a significant impact in any organization. I am a results-driven leader who is always looking for opportunities to innovate and drive growth.

Experience

Work history, roles, and key accomplishments

Current

CPO / Finance Director

Current

UAUBox

May 2023 - Present (2 years 1 month)

As CPO and Finance Director, I led the product, technology, and data teams, restructuring operations and increasing e-commerce conversion from under 1% to over 3%. Managed finance, resolving cash flow issues and renegotiating over 700k reais in debts, while achieving a 350% revenue growth in 9 months.

Product Management Financial Management Data Analysis Team Leadership Technology Cash Flow Management

Current

Founder

Current

Holy Pet

Oct 2022 - Present (2 years 8 months)

Founded Holy Pet, a chewable pet supplements company, overseeing all aspects from brand creation to market research and product launch. Successfully launched the product in September 2023, establishing a foothold in the market.

Brand Development Market Research Product Launch Supplier Sourcing Social Media Management

Marketing Manager

Haryon

Aug 2020 - Sep 2022 (2 years 1 month)

Managed the rebranding of Haryon, developing a new visual identity and communication materials. Planned and executed the launch of a licensed product, overseeing packaging and communication strategies.

Marketing Strategy Communication Product Launch Team Collaboration Project Management

Consumer Discovery Product Manager

iFood

Jan 2018 - Feb 2020 (2 years 1 month)

Led client discovery for the iFood app, implementing new features based on research and data analysis. Achieved a 36% conversion increase, growing daily orders from 400,000 to over 1 million.

Product Management Data Analysis User Experience Team Leadership

Product Management Intern

BlockBuyer

Jan 2018 - Feb 2018 (1 month)

Enhanced user experience and grew the user base through social media strategies during my internship. Collaborated with the CEO and design team to improve website usability.

User Experience Social Media Strategy Usability Collaboration Marketing Product Management Data Analysis

Education & Care Product Owner

Movile Internet Móvel

Jan 2015 - May 2018 (3 years 4 months)

Managed the development of the Vivo Meditação app, generating significant revenue. Utilized Scrum methodology for product development and conducted extensive research and testing.