Luiz Dorocinski
@luizdorocinski
I build and scale regulated fintech, martech, and growth products for millions of users.
BrazilWhat I'm looking for
At iFood, I lead Martech and Growth product delivery across Paid Media, CRM, and Data/AI personalization for 50M+ users. I own lifecycle roadmaps and have orchestrated CRM infrastructure managing 1B+ messages per month.
I co-founded Monis, Brazil’s first credit card investment app, and grew it to 40,000+ active users transacting R$4M+/month while navigating Banco Central regulation, PIX, and Open Finance Brazil. Across Escale Digital, I led product strategy, launched a Health business unit, and built its first data warehouse, lake, and visualization systems.
Experience
Work history, roles, and key accomplishments
Leads a multidisciplinary portfolio spanning Paid Media, CRM, and Data/AI-personalization across 5+ business verticals and 50M+ users. Orchestrated CRM infrastructure managing 1B+ messages/month and shipped real-time data pipelines and decisioning systems.
Education
Degrees, certifications, and relevant coursework
Universidade Estadual de Campinas
Bachelor of Science, Mechanical Engineering
2007 - 2013
Bachelor of Science in Mechanical Engineering from the University of Campinas, completed in 2013.
Arts et Métiers ParisTech
Engineering Exchange Program, Engineering
2009 - 2010
Engineering exchange program at Arts et Métiers ParisTech, focusing on engineering studies.
Availability
Location
BrazilAuthorized to work in
Salary expectations
Job categories
Skills
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