Banait Habteab

I’m a strategic marketing and CRM professional with 7+ years of agency experience in customer, brand and communications strategy, alongside more recent hands-on experience in e-commerce, lifecycle marketing and campaign delivery.

I started my career in strategic planning at McCann Health, DDB Remedy, and VCCP Health, working across customer insight, market and competitor research, communications strategy, creative briefing, workshops and client presentations. I then spent two years as a Strategist at Evoke, where my work became increasingly focused on omnichannel engagement and digital customer journeys. I worked across personas, customer journeys, engagement goals, content mapping, tactical sequencing, websites, user testing and workshop delivery, and led strategy on a successful pitchs. I also played a central role on SPEVIGO/GPP patient and HCP communications and received internal recognition for my planning and workshop leadership.

More recently at Marcoh Ltd/Flower Station UK, my role has evolved into leading B2C marketing and CRM strategy across e-commerce, retail, loyalty and seasonal activity. I manage campaign planning within a Klaviyo programme of around 78,000 active profiles, using customer behaviour, engagement, conversion and commercial data to improve segmentation and lifecycle communications. I have introduced more structured audiences across new, repeat, VIP, lapsed and engaged customers, developed CRM journeys across post-purchase, second-order, loyalty and re-engagement, and work closely with leadership, developers and operations to turn changing priorities into practical plans. I recently reshaped the email strategy towards stronger segmentation, clearer conversion journeys and more targeted messaging, with early results showing click rates roughly doubling in key audiences within weeks while maintaining revenue-generating campaign activity.

Alongside marketing, I’ve realised that one of my strongest skills is managing complex work: organising competing priorities, coordinating different people, improving processes and keeping delivery moving under pressure. Previous feedback has highlighted my methodical approach, critical thinking, attention to detail, ownership, prioritisation and calm client manner. Because of this, I’m also interested in roles such as marketing operations, project management, project operations and customer operations where I can combine strategic thinking with strong organisation and delivery.

I’m particularly interested in remote-first companies with collaborative cultures where I can take ownership, solve problems and work across teams. I’m open to roles including Marketing Manager, CRM/Lifecycle Marketing, Customer Marketing, Marketing Operations, Project Manager and Project Operations.