balaji sridhar

Guiding early-stage B2B startups to define product vision and go-to-market for agentic AI solutions, and establishing product frameworks to accelerate market readiness and data-driven decision making.

Defined AI-driven identity verification and fraud prevention roadmap, led a 17+ cross-functional team, and launched fraud risk signals that unlocked ~$5M incremental revenue while reducing document classification time 50% and improving fraud catch rates 20% YoY.

Delivered personalization and self-service products that generated $2M revenue and reduced bottom-line costs ~30% by implementing self-service strategies and optimizing ad campaign costs for North American and European clients.

Contributed to architecture and implementation of core Adobe services for product activation and entitlements, ran A/B tests that increased trial-to-paid conversions ~10%, and partnered globally to define technical specifications for Creative Cloud 1.0.

Engineered new e-commerce features and built a JUnit testing framework to improve product quality and user experience across the platform.

Completed an executive education course in Product Strategy between June 2022 and November 2022.

Achieved Certified Product Owner certification in SAFe in November 2021.

Completed an MBA in Business Administration and Management with focus on general management topics from January 2014 to January 2015.

Earned a Bachelor's degree in Electronics and Communications Engineering from January 2003 to January 2007.

Completed pre-degree (10+2) coursework from January 2001 to January 2003.