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Azizah Onakoya

@azizahonakoya

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Growth marketing manager driving audience growth, engagement, and product-led content strategies.

Nigeria

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What I'm looking for

I seek a growth-focused role where I can lead content and product marketing, collaborate cross-functionally, and drive measurable audience and adoption growth.

I am a growth marketing professional with proven success scaling social audiences and driving product adoption through strategic content, storytelling, and cross-functional collaboration. At Novoinno, I grew social followers by 80% in six months and launched the “Beyond Border Series” to strengthen brand credibility.

Previously, I increased social following by 90% over two years at The Optimisation Hub and produced 100+ high-quality content pieces at Phoenix Agency that improved time-on-page and audience retention. I specialize in SEO-optimized content, feature marketing, and campaign execution that reduce support queries and boost engagement.

I work closely with product and operations teams to translate updates into customer-facing campaigns, prepare launch materials, and create content strategies that drive website traffic, membership growth, and user onboarding success.

Experience

Work history, roles, and key accomplishments

Growth Marketing Associate

Novoinno

Jan 2024 - Jan 2025 (1 year)

Drove 80% growth in social followers in 6 months by aligning product messaging with user needs and implementing bi-weekly content strategies that improved onboarding and platform clarity.

Content Strategy Social Media Growth Copywriting Campaign Management User Onboarding Market Research Content Creation

Growth Marketing Strategist

The Optimisation Hub

Jan 2022 - Jan 2024 (2 years)

Increased social following 90% over two years and drove 30% boost in website traffic by producing SEO-optimized content and targeted engagement strategies that lifted audience engagement 80%.

SEO Content Strategy Social Media Marketing Google Analytics Paid Social

Content Writer/Strategist

Phoenix Agency

Jan 2019 - Jan 2022 (3 years)

Produced 100+ high-quality content pieces that increased average time on page 35% and drove organic traffic by positioning the brand as an authoritative source across B2B, B2C, and SaaS topics.

Content Writing Editing SEO Content Strategy Proofreading

Education

Degrees, certifications, and relevant coursework

University of Boulder Colorado

Marketing

Completed project marketing and product marketing coursework and contributed to content strategy initiatives increasing organic traffic and engagement.