At AVIV Group, I overhauled product reviews for a 2,000-employee organization, turning periodic alignment sessions into a continuous, metrics-driven ritual across four countries. I also formalized executive reporting and ETA tracking for cross-functional roadmaps.
I built the Contentsquare UX-analytics program from 0 to 100, covering setup, stakeholder alignment, budgeting, onboarding, training, and ROI. The work helped teams use tangible data and feedback to guide process improvements.
At Stuart, I owned the Routing domain across five countries and delivered the AutoStacking initiative, increasing package auto-stacking by 5% with an estimated €1M CPO reduction and no degradation to On-Time Delivery. At Adevinta, I directed product strategy for a machine-learning team and managed measured recommender rollouts that expanded coverage from 3% to 60% of the user base.
I also build AI-assisted products for myself, my family, and my parish. I frame the problem, design the specification and context, verify each step, and keep a human gate before anything reaches a user.
