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ayesha zakir

@ayeshazakir

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Content writer and virtual assistant specializing in SEO-driven audience engagement.

United Arab Emirates

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What I'm looking for

I seek a collaborative role where I can create SEO-driven content, support operations as a virtual assistant, and grow within a mission-driven team focused on impact and professional development.

I am a creative, detail-oriented content writer and virtual assistant with experience producing SEO-friendly website copy, blog posts, and marketing materials for diverse clients. I combine strong research skills and adaptable tone to craft content that enhances brand voice and drives engagement.

My background spans content strategy, client communications, and administrative support using tools like HubSpot, GHL, Trello, Monday.com, Google Workspace, and Canva. I have supported operations and business development for remote U.S. clients and contributed research and policy reports for academic institutes.

Academically, I hold an MS in Climate Change and Sustainable Development and a Bachelor in Industrial Design, and I bring proven experience coordinating cross-functional teams, managing deadlines, and handling sensitive information with discretion.

Experience

Work history, roles, and key accomplishments

Research Assistant

Perspective Policy Research Institute

Dec 2024 - Apr 2025 (4 months)

Conducted research on human rights enforcement mechanisms, produced evidence-based policy recommendations, and prepared reports and visual figures to support stakeholder briefings.

Policy Research Report Writing Data Analysis Microsoft Office Canva Stakeholder Engagement

Content Writer & Virtual Assistant

McLean Closets and Cabinetry LLC

Feb 2024 - Apr 2025 (1 year 2 months)

Wrote and proofread website content, blog posts, and marketing materials while managing client communications and onboarding, improving operational coordination and supporting business development.

Content Writing Proofreading HubSpot Trello Client Communication Google Calendar SEO

Student Assistant

National University of Sciences & Technology

Sep 2023 - Mar 2025 (1 year 6 months)

Organized seminars and supported research on policy design and sustainable development, contributing to drafting policy frameworks and coordinating cross-sector discussions.

Event Coordination Policy Development Google Workspace

Content Writer and Social Media Handler

Jahan Developers Pvt. Ltd

Dec 2021 - May 2023 (1 year 5 months)

Created brand stories, website copy, and blog articles; planned and scheduled social media content to boost engagement and coordinated cross-functional campaigns to ensure cohesive marketing delivery.

Copywriting Social Media Management Content Strategy SEO Trello ClickUp Brand storytelling

Visiting Faculty – Design Communication

NUST

Mar 2022 - May 2022 (2 months)

Delivered lectures on design communication and visual representation, taught presentation of design concepts using industry-standard software, and assessed student work with constructive feedback.

Teaching Google Workspace Assessments Autodesk 3ds Max

Education

Degrees, certifications, and relevant coursework

National University of Sciences and Technology (NUST)

Master of Science, Climate Change and Sustainable Development

2023 - 2025

Grade: CGPA 3.8

Activities and societies: Research project on climate change, migration, and human trafficking; session moderator at NUST conference; participant in sustainability workshops.

Master of Science in Climate Change and Sustainable Development with research on the nexus between climate change, migration, and human trafficking among vulnerable labour forces; achieved a CGPA of 3.8.

National University of Sciences and Technology (NUST)

Bachelor of Industrial Design, Industrial Design

2016 - 2020

Grade: CGPA 3.57

Activities and societies: Undergraduate design project on vehicle filtration and monitoring; served as visiting faculty and engaged in design communication teaching.

Bachelor of Industrial Design focused on a project developing a filtration and monitoring device for vehicles; completed with a CGPA of 3.57.