Andrew McCracken

Fast tracking the growth and user retention of the UK’s fastest growing music marketplace
- Implementing style guide & design system that sped up development by 100%

- Redesigning web platform for multiple user types, increasing signups and reducing churn
- Delivering brand guidelines & key pitch decks to help the business raise Series A

Innovating how data and sports metrics are captured and displayed for professional football clubs - growing to 10,000+ customers worldwide.

- Implementing style guide & design system that serviced 10 applications with a dev team of 50
- End-to-end product design for 10 web and mobile apps
- Managing a team of 5 designers
- Implementing key UX feedback

Updating and evolving a web platform and mobile app for an ambitious contract cleaning company.
- Introduced key UX feedback loops that enabled automation and reduced management time
- Introducing a mobile app that serviced 250+ employee’s and increased employee accuracy and engagement
- Redesigned a sluggish admin platform into a data driven powerhouse (50+ screens)

Building and rolling out a design system that services thousands of employee’s & customers at the worlds biggest FX marketplace, saving millions in development time.
- Implement design system with 50+ components & integrate with over 10 products
- Introduced a dark theme and rolled out to numerous products
- Design products and app for the worlds biggest banks

Refining UX for an industry leading medical startup
- Persona and user journey work to refine company direction
- Implemented end-to-end social engagement piece (social feed, articles, feedback)

Founding, building, scaling and selling a health startup as the product lead. Acquired in 2021
- Web & mobile app design - 60+ screens & scaling to hundred of users
- Design leadership - Managing multiple employees and contractors
- Business strategy - securing multiple partnerships with governing bodies
- Pitch decks, pitching and winning startup competitions

Implementing strategic design to save customers hundreds of hours per week
- Extensive UX research, user testing, user journeys, interviews to hone product market fit
- Wire framing and testing with customers to refine products
- Web & mobile app design on multiple projects

Ideation to acquisition - A side project using big data. A simple app that enables UK Motorists to see car history, upcoming MOT, statistics by entering their number plate - Acquired by an Used car Marketplace
- Zero-to-one, taking this from data to fully threshed out mobile app
- Pitched to sell, part of the pitching team that successfully sold this app

A series A funded health startup hired me as design lead to take ownership and deliver a suite of web and app products
- Zero-to-one, taking the web app from idea to shipped product (60+ screens)
- Logo design, creating a memorable brand
- Decks and presentations, helping the company secure series A

Designing websites, apps, brochures and conference stands for a medical diagnostic company responsible 100K+ customers worldwide.
- UI/UX Design
- Mobile App Design
- Web app design
- Designing printed brochures and leaflets delivered to 50,000+ people
- Photography, videography & animation

Designing web apps and printed material for the Northern Irelands biggest online car marketplace
- UI/UX Design
- Mobile App Design
- Designing a magazine delivered to 10,000+ people
- Dashboard Design