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Avni PorwalAP
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Avni Porwal

@avniporwal

I build strategic content and career narratives that strengthen brands, visibility, and professional positioning.

United Arab Emirates
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What I'm looking for

I'm looking to lead strategic writing and content initiatives where I can strengthen brand presence, build compelling narratives, guide writers, and create high-impact digital and professional communication.

I lead content strategy and execution at UniHawk Global, guiding writers and delivering SEO blogs, website content, ad campaigns, landing pages, email marketing, and brand collateral.

At Vardman Industries, I shape content across three corporate websites serving e-commerce, wholesale, distribution, manufacturing, and export audiences. I manage social content, product information, SEO, marketing campaigns, trade-event materials, and digital assets for global markets.

I've also helped professionals and students turn their experiences into ATS-optimized resumes, LinkedIn profiles, cover letters, SOPs, and application narratives through roles at Write Right, Jamboree Education, and UniHawk Global. I approach every document as a carefully crafted story designed to make the right audience pause, connect, and act.

Experience

Work history, roles, and key accomplishments

UniHawk Global logoUG
Current

Content Management Specialist

Mar 2025 - Present (1 year 6 months)

As Content Manager, I lead the full content function from strategy to execution, ensuring every piece of content aligns with business goals and strengthens brand presence.


Leadership & Ownership:


Head a team of writers, guiding them through task allocation, quality control, and timely delivery of impactful content.


Act as the final checkpoint for content accuracy, tone, and SEO alignment, sa

Vardman Industries logoVI
Current

Content Manager

Jul 2023 - Present (3 years 2 months)

As Content Manager, I am the strategic storyteller and digital orchestrator for a global natural stones export company, connecting our brand's narrative across global markets through innovative content strategies, digital communication, and visually compelling brand representation.

Strategic Content Management:
- Develop and implement comprehensive content strategies for 3 distinct corporate webs

UniHawk Global logoUG

Global Career & University Application Specialist

Sep 2022 - Jul 2023 (10 months)

Conducted detailed consultations to understand client backgrounds, career goals, and industry preferences

Crafted targeted resumes across industries, emphasizing achievements, skills, and industry-specific keywords to enhance applicant tracking system (ATS) compatibility

Developed personalized LinkedIn profiles with compelling summaries, optimized headlines, and strategic keyword placement to bo

Jamboree Education Private Limited logoJL

Resume and Academic Document Specialist

Feb 2022 - Jul 2023 (1 year 5 months)

Collaborated with students and professionals to craft tailored resumes and cover letters, highlighting their academic achievements, work experience, and relevant skills

Reviewed and edited academic documents such as Statements of Purpose (SOPs), Letters of Recommendation (LORs), and personal statements to ensure clarity, accuracy, and coherence

Conducted one-on-one consultations to understand in

Write Right logoWR

Senior Resume Writer & LinkedIn Profile Consultant

May 2021 - Jul 2023 (2 years 2 months)

As a Career Development Consultant, I strategically enhanced clients' professional brand and career prospects through comprehensive, personalized consultation services that transformed their professional narratives and marketability.

Conducted comprehensive one-on-one client consultations, analyzing individual professional backgrounds, career objectives, and unique strengths to develop tailored s

Y-Axis | Make My Resume | SOP Help | DAYS Group | E Writing Champs | G logoYG

Senior Academic & LinkedIn Profile Writer

May 2019 - Jan 2022 (2 years 8 months)

Collaborated with fellow students and applicants to develop compelling and persuasive Statement of Purpose (SOP) essays, tailored to their unique academic background, professional experience, and future aspirations

Created country-specific and institute-specific resumes that highlighted the applicants' relevant qualifications, achievements, and skills, ensuring that the documents met the require

Worked for various companies simultaneously logoWS

Freelance Content Writer

Aug 2016 - Apr 2019 (2 years 8 months)

Worked across diverse domains - travel, technical, IT, finance, media, broadcasting, sci-fi, real estate, software, academic, fashion, lifestyle, healthcare, SEO, education, ads, and creative writing

Took on varied projects like proposals, white papers, PRs, website content, social media, brochures, and presentations. Trained budding writers

Demonstrated proficiency in B2B SaaS (HR, hiring), e-c

Xyloid Technologies logoXT

Co-Founder & Partner

Aug 2013 - Jul 2016 (2 years 11 months)

Took on as a partner in the venture based on security systems & automation after receiving seed funding from VIT Jaipur during undergraduate studies

Oversaw the development and continuous enhancement of the startup’s products, conducting market research, and exploring new ideas

Crafted compelling marketing materials, such as product descriptions, guest blog posts, and social media content, to ef

Education

Degrees, certifications, and relevant coursework

UK

University of Kota

Master of Arts - MA, English Literature

2017 - 2019

University of Kota logoUK

University of Kota

Master of Arts, English Literature

2017 - 2019

Pursued a Master of Arts in English Literature, deepening expertise in literary analysis and critical theory.

SE

Sikkim Manipal University - Distance Education

Master of Business Administration - MBA, Marketing Management

2014 - 2016

Tech stack

Software and tools used professionally

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