Open to opportunities

Umesh Ponnusamy

@umeshponnusamy

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Versatile copywriter with extensive experience in digital content creation.

United Arab Emirates

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What I'm looking for

I seek a dynamic role that fosters creativity and collaboration, with opportunities for professional growth.

I am a versatile copywriter and content writer with extensive experience in both print and digital content creation for major brands in the UAE, including Etisalat, Abu Dhabi Islamic Bank, and Emirates NBD. My journey in the field has equipped me with a unique blend of creativity and analytical skills, allowing me to craft compelling narratives that resonate with diverse audiences.

Throughout my career, I have excelled in various roles, from ideating and writing advertising campaigns to managing content for high-traffic websites. My tenure at Etisalat as a Digital Content Specialist honed my skills in web copywriting and content management systems, while my recent role at David & William Advertising has further expanded my expertise in digital marketing and client engagement.

Experience

Work history, roles, and key accomplishments

Current

Consultant Copywriter

Current

David&William Advertising

Jul 2023 - Present (2 years)

Ideated campaigns and crafted compelling copy for advertisements, video scripts, and brochures for diverse clients. Additionally, built and managed WordPress websites, ensuring effective online presence for client brands.

Copywriting WordPress Digital Marketing Client Management Content Creation Video Scripts

WordPress Happiness Engineer Trial

Automattic

Apr 2018 - Present (7 years 3 months)

Provided customer support as a WordPress Happiness Engineer, resolving user issues through tickets and live chat. Collaborated effectively with team members via Slack and maintained quick response times to customer inquiries.

Customer Support WordPress Live Chat Email Support Problem Solving Collaboration Slack

Digital Content Specialist

Etisalat

Oct 1998 - Present (26 years 9 months)

Authored web copy for product and service pages, banners, and email newsletters, including coining brand names for new services. Managed digital content across various customer-facing websites using CMS platforms like Vignette and Tridion, and served as an Intranet Content Editor and Publisher with SharePoint.

CMS Tridion SharePoint Product Naming Email Marketing

Copywriter

Goldwire Communications

Dec 1995 - Present (29 years 7 months)

Developed campaigns and crafted copy across three divisions: advertising, video, and web. Worked on projects for top Indian brands, contributing to print, video, and web content.

Copywriting Campaigns Content Marketing Strategy

Education

Degrees, certifications, and relevant coursework

Loyola College

B.Sc. Visual Communication, Visual Communication

Activities and societies: Specialized in Copywriting in the final year. My final year copywriting project was judged the best by visiting industry veterans. I was among the 4 selected out of 40 students to work in Purple Patch Copywriting Services - a copy boutique serving multinational ad agencies in Chennai.

Specialized in Copywriting in the final year of study. My final year copywriting project was judged the best by visiting industry veterans. I was among the 4 selected out of 40 students to work in Purple Patch Copywriting Services, a copy boutique serving multinational ad agencies in Chennai.