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Avni Chopra

@avnichopra

Product operations specialist at TJC who drove £600K in incremental revenue through e-commerce experiments and automation.

India

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At TJC, I designed digital journey cross-sell strategies using 8,500+ bundles and 30+ product and UX experiments, driving £600K in incremental revenue. I also launched a wellness subscription model that generated £140K and a monthly leaflet retargeting campaign that delivered 29x ROAS.

I identified and led the launch of a ring-resizing eligibility system across 86K+ SKUs of idle inventory, unlocking £2.4 million in revenue. I also pioneered TJC’s U.K. YouTube influencer program and used data analysis and dashboards to identify high-retention products and inform decisions.

At Vasaba, I created and scaled an online retail sales avenue across multiple e-commerce channels, generating 6,000+ orders. I’ve also built AI projects including an equity scoring engine for NSE stocks, a worker management application, and an influencer performance dashboard.

Experience

Work history, roles, and key accomplishments

E-commerce Growth Specialist

TJC

Mar 2024 - Jan 2026 (1 year 10 months)

Drove £600K in incremental revenue through cross-sell strategies and A/B testing, launched subscription and retargeting engines, and led a ring resizing eligibility system unlocking £2.4M in revenue. Pioneered a YouTube influencer program and built data dashboards to inform decisions.

Product Management Data Analysis A B Testing Automation Ecommerce Google Analytics Power BI Jira Excel SQL Retention Subscriptions Influencer Marketing Dashboarding

Food and Beverage Assistant

Warwick Student Union

Jun 2023 - Mar 2024 (9 months)

Provided food and beverage service at the Warwick Student Union, ensuring customer satisfaction and efficient operations.

Strategy & Business Consultant

Vasaba

Oct 2020 - Aug 2022 (1 year 10 months)

Created and scaled an online retail sales avenue across ecommerce channels, generating 6000+ orders and 160% YoY revenue growth. Directed a team of 4 for order fulfilment and inventory management, achieving 70%+ repeat sales and 4.6+ customer ratings.

Ecommerce Digital Marketing Pricing Strategy Inventory Management Team Leadership Data Analysis Campaign Management

Digital Strategy Associate

Hero Housing Finance Ltd.

Sep 2019 - May 2020 (8 months)

Revamped the website with SEO-optimized URLs and user journeys, achieving a 210% increase in qualified leads. Led content strategy and established customer engagement channels, growing website traffic by 28% and social media following by 45%.

SEO Content Strategy Digital Marketing Social Media Google Analytics Campaign Management Web Analytics

Equity Research Intern

KK Securities

Jun 2018 - Jul 2018 (1 month)

Assisted in equity research activities, supporting investment analysis and financial modeling.

Equity Research Financial Analysis Financial Modeling

Intern

Accenture

Jun 2017 - Jul 2017 (1 month)

Completed an internship at Accenture, gaining exposure to consulting and business operations.

Education

Degrees, certifications, and relevant coursework

Warwick Business School

MSc in Management, Management

2022 - 2023

Grade: Distinction

Activities and societies: Dean's List for Top 10% | Strategy and Project Management Modules Rank 1

Completed MSc in Management with Distinction, achieving Dean's List for top 10% and ranking first in Strategy and Project Management modules.

Warwick Business School

Big Data (WBS), Big Data

2022 - 2022

Completed the Big Data certification from Warwick Business School.

Coursera

Google Project Management Certificate, Project Management

2022 - 2022

Completed the Google Project Management Certificate.

University of Delhi, Jesus and Mary College

Bachelor of Commerce, Commerce

2016 - 2019

Grade: CGPA 8.68/10

Activities and societies: Institute Rank 1 | Recipient of 'Dr. Usha Aggarwal Trust Scholarship Endowment Fund'

Earned a Bachelor of Commerce degree with a CGPA of 8.68/10, achieving Institute Rank 1 and receiving the Dr. Usha Aggarwal Trust Scholarship Endowment Fund.