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Avinanda Bose

@avinandabose

I build brand visibility through content strategy, corporate storytelling, and integrated communication campaigns.

At Piramal Foundation, I led content strategy for 50+ annual publications and communication assets, delivered 25+ integrated campaigns, and managed editorial operations across 10+ program teams.

I revitalized the Foundation website with program updates, employee stories, leadership messages, donor testimonials, blogs, newsletters, and videos, contributing to approximately 70% organic traffic growth. I also produced executive and middle-management thought leadership, email campaigns, and organic promotions that generated 500+ registrations in four days.

Across Digitale, Ramoji Film City, Prowess Publishing, UrsDigitally, and Launchpad E-Services, I've built B2B and B2C content strategies, campaigns, CRM workflows, and marketing assets for audiences across software, manufacturing, retail, hospitality, and lifestyle.

Experience

Work history, roles, and key accomplishments

Program Manager – Content & Knowledge

Piramal Foundation

Apr 2023 - Jan 2026 (2 years 9 months)

Led content strategy for 50+ publications and communication assets annually, planned 25+ integrated campaigns, and revitalized the website, contributing to ~70% growth in traffic. Produced thought leadership articles and managed editorial operations across 10+ program teams.

Content Strategy Campaign Management Digital Strategy Storytelling Editorial Management Thought Leadership Email Marketing Organic Content Stakeholder Engagement

Content Strategist

Digitale | BCC United

Jun 2021 - Mar 2023 (1 year 9 months)

Engineered multi-channel content strategies for software, manufacturing, retail, hospitality, and lifestyle clients. Oversaw integrated content production and analyzed campaign performance using HubSpot to refine content effectiveness.

Content Strategy Multi channel Marketing HubSpot Campaign Analytics Content Production Data Driven Decision Making

Assistant Manager – Content Writing

Ramoji Film City

May 2019 - May 2021 (2 years)

Created engaging content for integrated marketing materials including brochures, emailers, website content, and video scripts. Analyzed marketing performance in HubSpot and optimized email campaign timing to improve ROI.

Content Creation Brand storytelling HubSpot Email Marketing Campaign Optimization Cross functional Coordination Marketing Analytics

Marketing Content Specialist

Prowess Publishing

Jan 2018 - Dec 2018 (11 months)

Engineered automated drip campaigns in KEAP/Infusionsoft and managed CRM operations in SugarCRM. Created diverse B2B and B2C marketing content and led cross-functional teams in executing targeted campaigns.

Keap Infusionsoft SugarCRM HubSpot Drip Campaigns CRM Management B2B Content B2C Campaign Execution Lead Nurturing

Content Writer & Visualiser

UrsDigitally

Jan 2016 - Dec 2016 (11 months)

Developed engaging B2B and B2C marketing content including case studies, white papers, and blogs. Designed and implemented automated drip campaigns in KEAP/Infusionsoft and managed CRM operations in SugarCRM.

Content Development Keap Infusionsoft SugarCRM Drip Campaigns CRM Management B2B Content B2C

Content Writer

Launchpad E-Services

Jan 2014 - Dec 2014 (11 months)

Created compelling B2B and B2C marketing content including case studies, white papers, social media posts, press releases, and blogs. Designed and implemented automated drip campaigns in KEAP/Infusionsoft to improve engagement.

Content Creation Keap Infusionsoft Drip Campaigns B2B Content B2C Social Media