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Austin Chandler

@austinchandler

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Content marketer at WORKSOFT who increased website conversions 36% and made the website the #1 source of pipeline.

United States

Message

At WORKSOFT, I owned SEO, web, and content marketing and increased website conversions 36% YoY in 2023–24. My website work also helped make it the #1 source of pipeline.

I managed data-driven campaigns in HubSpot and SFDC, including lead tracking, list building, and workflows. I developed demand- and lead-generation campaigns, including monthly webinars and targeted email campaigns.

At MOJO MEDIA LABS, I created and edited blog, social, and email content, reviewed its performance, and designed marketing assets with Adobe Creative Suite and Canva. Earlier, at BIGWING INTERACTIVE, I created content and social campaigns for clients in the Health, Food, and Education industries.

Experience

Work history, roles, and key accomplishments

Sr Content Marketing Manager

Worksoft

Jan 2020 - Dec 2024 (4 years 11 months)

Owned SEO, web, and content for marketing at a B2B SaaS organization, increasing website conversions 36% YoY. Managed data-driven campaigns and workflows in HubSpot and SFDC, and developed demand- and lead-generation campaigns including webinars and email campaigns.

SEO Content Marketing Marketing Automation HubSpot SFDC Demand Generation Lead Generation Webinars Email Marketing ABM CMS Website Management

Sr Content Writing Lead

Mojo Media Labs

Jan 2019 - Dec 2020 (1 year 11 months)

Created and edited content including blog posts, social media calendars, and email campaigns to drive lead generation and engagement. Reviewed analytics to revise messaging and used Adobe Creative Suite and Canva to design marketing assets.

Content Creation Blog Writing Social Media Email Marketing Analytics Adobe Creative Suite Canva Graphic Design

Digital Marketing Specialist

Bigwing Interactive

Jan 2018 - Dec 2019 (1 year 11 months)

Delivered copy and content for clients in Health, Food, and Education industries. Created holistic social media campaigns for all client channels, working with graphic design team and researching client needs.

Content Creation Copywriting Blog Posts Email Marketing Social Media Management Campaign Management