Felipe Romão
@feliperomo
Digital marketing specialist focused on CRO and funnel optimization.
BrazilWhat I'm looking for
I am a digital marketing specialist with 4+ years delivering landing page strategy, conversion rate optimization (CRO), and funnel analysis for B2B and B2C paid-traffic and demand-generation campaigns. I approach pages as business problems, using my Business Administration background to diagnose drop-offs and align web assets to commercial objectives.
I have executed improvements across 100+ websites and landing pages, prioritizing conversion copywriting, information architecture, audience segmentation, and MQL filtering to improve lead quality for Google Ads and Meta Ads. My work includes rebuilding information architectures, designing segmented navigation, and creating scalable content systems that operate with minimal technical overhead.
I collaborate closely with growth, paid media, and performance marketing teams to ensure web assets meet live campaign goals, applying tools such as WordPress, Elementor, Framer, Figma, GA4, and SEO to deliver measurable results.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
Become Sites
May 2021 - Present (4 years 10 months)
Independent practitioner delivering landing page strategy and conversion rate optimization (CRO) for B2B and B2C clients; optimized 100+ websites and landing pages to improve qualified lead generation and reduce paid-traffic friction.
Web & Landing Page Specialist
Marketing Acelerador
May 2023 - Dec 2023 (7 months)
Embedded web execution role within a performance marketing agency; diagnosed underperforming landing pages and implemented CRO fixes that aligned pages to MQL criteria for Google Ads campaigns.
Education
Degrees, certifications, and relevant coursework
Fundação Escola de Comércio Álvares Penteado (FECAP)
Bachelor's Degree in Business Administration, Business Administration
2017 - 2020
Completed a Bachelor's degree in Business Administration with a merit-based academic scholarship for two consecutive semesters.
Instituto Federal de São Paulo
Technical Degree in Programming, Programming
2014 - 2016
Completed a technical program in programming covering programming logic, web, and mobile development.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
Skills
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