I manage TikTok Shops for two US supplement brands, with work spanning affiliate programs and full shop operations. I set performance baselines, report weekly on creator-attributed GMV and sales, and fixed issues affecting shop performance scores, settlement speed, and seller badges.
I built a creator prospecting system with qualifying filters, fit scorecards, and outreach cadences, contacting thousands of creators in week one to rebuild a declining creator base. I also designed tiered commissions and sales competitions, and rewrote briefs to stay within supplement compliance limits.
Before this, I managed customer success for Shopify video-commerce platforms, including Videowise and Tolstoy, AI Commerce Platform. I also built and maintained client websites with WordPress and Elementor, and ran small-budget TikTok ad tests on my own supplement store with a 2–3x return.
