Looking for a job

Atmadip Mukherjee

@atmadipmukherjee

Message

Creative marketer at Yes Madam who developed HydraGlo launch communication and analysed 702 video ads.

India

Message

At Yes Madam, I developed the Trust Series campaign brief and launch communication for HydraGlo, the company’s at-home hydrafacial treatment. I also worked on customer and category research, including interview guides and surveys.

For performance creative, I analysed 702 video ads to assess consumer angles, hooks, formats and edits, and developed targets for creative metrics. I also built marketing IRR and break-even frameworks and wrote CRM communication for push notifications and WhatsApp.

Across agency roles at McCann Worldgroup, Dentsu Creative, Leo Burnett, Wavemaker (GroupM) and Infectious Advertising, I developed campaign ideas, copy and scripts for brands including Air India, Nescafé, Maruti Suzuki and Lay’s. At Kult E-Commerce, I planned and wrote social content and developed a Reddit community strategy.

Experience

Work history, roles, and key accomplishments

Associate Creative Director

Yes Madam

Mar 2026 - Aug 2026 (5 months)

Led creative workflow across a 20+ person team, developed brand campaign briefs, and managed performance creative analysis and marketing IRR frameworks.

Creative Strategy Campaign Management Consumer Research Brand Positioning Performance Creatives Marketing Analytics CRM Team Leadership

Copy Manager

Kult E-Commerce

Dec 2025 - Feb 2026 (2 months)

Developed a Reddit community strategy for a beauty-commerce brand and planned social content calendars, including campaign ideas and owned-content properties.

Content Strategy Social Media Community Management Copywriting Campaign Planning

Senior Creative Resource

McCann Worldgroup

Dec 2024 - Nov 2025 (11 months)

Developed B2B communication for Air India, 360-degree campaign ideas for Nescafé, festive concepts for Hero MotoCorp, and creative for Philips OneBlade.

Copywriting Campaign Development Creative Strategy B2B Communications Brand Narrative

Senior Copywriter

Dentsu Creative

Feb 2023 - Dec 2024 (1 year 10 months)

Wrote campaign manifestos and scripts for Maruti Suzuki Dzire, co-developed Royal Stag BoomBox, and worked on digital campaigns for The Glenlivet and new-business pitches.

Copywriting Script Writing Campaign Concepts Digital Campaigns Presentation Skills

Copywriter

Leo Burnett

Jul 2022 - Feb 2023 (7 months)

Developed and scripted campaign films for Lay's Gourmet and SBI Cashback Card, and worked on festive brand communication for Pepsi India.

Copywriting Script Writing Campaign Films Seasonal Communications Social Media

Copywriter

Wavemaker (GroupM)

Oct 2021 - Jul 2022 (9 months)

Developed public-health and vaccination communication for the Bill and Melinda Gates Foundation during COVID-19, alongside digital and social campaigns for consumer brands.

Copywriting Public Health Communications Digital Campaigns Social Media