At NDDB, I'm standardising sales and marketing activities for Mizoram Milk Union, building on an Aizawl retailer-mapping and distribution study. I mapped 87 retail outlets using KYR forms and geo-tagging, and accompanied distributor routes to study last-mile servicing, crate handling, and cold chain.
At Gramse Agritech Private Limited, I built and integrated a CRM system analysing more than 7,000 orders, lifting cart conversion from 33% to 52%. I also developed a B2B segment and pricing model from leads and market visits, and optimised Meta Ads to improve reach, CPC, and ROAS.
