At HCCB (Hindustan CocaColaBeverages), I worked on increasing sales velocity of affordable products in Thane. I identified and onboarded 21 new HEs and activated 34 previously dormant or non-billed outlets.
I serviced retail outlets and supported order conversion, fresh order generation, and product visibility. I also engaged hotels, restaurants, and cafés through HoReCa market activation initiatives.
In my Nestlé India study project, I developed a sales force effectiveness strategy covering territory design, sales call productivity, beat planning, and incentive structures. I’m pursuing a PGDM in Marketing at IIEBM, Indus Business School.
