Atere Abimbola

Lead brand, marketing, and sales strategy, aligning positioning, customer acquisition, and engagement activity with commercial growth goals. Increased cohort enrollment by 67% through integrated campaign execution and funnel optimization.

Lead customer experience and retention strategy across four retail locations, strengthening service consistency and engagement. Led the 2026 Father's Day campaign, contributing to a 90% year-over-year increase in campaign revenue, and a reactivation initiative targeting 7,700+ dormant customers.

Managed integrated seasonal campaigns across content, digital, retail, and customer-engagement channels. Improved Instagram engagement by 15% through structured content planning and creative optimization.

Developed digital marketing campaigns, CRM communications, promotional content, and email marketing initiatives. Supported customer acquisition and retention through targeted content and campaign execution.

Executed email marketing campaigns and supported customer acquisition initiatives across digital channels. Supported campaign setup and digital marketing execution across online touchpoints.

Completed the Marketing Impact certification.

Completed a course in Data Analytics.

Completed a course in storytelling for branding and content marketing.

Pursued a Bachelor of Arts in Mass Communication.

Completed a course in Branding and Customer Experience.

Completed a course on attracting and engaging customers with digital marketing.