Asmita Singh

Leading brand and communication strategy for V-Guard, overseeing content development and multi-channel engagement.

As a Senior Officer - Brand & Communications I am taking care of the following:

• Owning competitive analysis, communication strategy, and content development programs for a set of company product categories.
• Responsible for developing a content calendar aligned with consumer marketing, trade engagement, and sales enablement objectives.
• Engaging with internal teams for an in-depth product und

As an Assistant Manager - Marketing & Communication I took care of the following:

• Strategizing, planning, budgeting & implementing annual marketing goals of the company.
• Branding: Responsible for External & Internal Brand Communications, building Brand Collateral, Media Partnerships, and Event Management.
• Product Marketing: Building Product Marketing strategies for product go-to-markets. E

As a Marketing Intern at Arth, I undertook the following responsibilities:

• Primary and secondary market research.
• Pilot Product Designing for client engagement.
• Negotiation with vendors for the research work expansion.

As a Relationship Manager at ICICI Bank, I was responsible for:

• Portfolio Management of HNI clients of the bank for providing investment and tax saving solutions
• Customer servicing and Customer retention Initiatives
• Revenue generation by taking care of sales of banking and third party products

As an intern at Career2NextOrbit, I was responsible for:

• Online promotion of an advertising competition (KickAd-18).
• Digital marketing and social media engagement.

As a Marketing Intern at Ageas, then IDBI, I undertook the following responsibilities:

• Primary and secondary research on the popularity of ULIP products among young professionals.
• Management of a product awareness campaign for ULIP plans in open market.

Exposure: Market Research, Negotiation, Event Management.

At Innova Captab Pvt. Ltd., I was responsible for:

• Conducting an email survey to analyze the customer satisfaction for the products and services of the company.
• SWOT analysis of the Quality Control Department.
• Organizing Employee Engagement Programme for the Quality Control Department.

Completed a Bachelor of Science with a focus on Zoology, Chemistry, and Botany.