Asmaa Rouk
@asmaarouk
Experienced Medical Affairs professional and PharmD driving clinical strategy, KOL engagement, and cross-functional leadership.
EgyptWhat I'm looking for
I am a PharmD-trained Medical Affairs professional with a solid clinical pharmacy background (Cairo University) and Board Certified Medical Affairs Specialist (BCMAS). I have led medical affairs programs across the Middle East, Africa and Russia, managed therapeutic portfolios in HCV and hematology, and supported launches in dermatology, immunology and rare disease.
My accomplishments include leading a 13-member medical affairs team, developing the MEAR SharePoint project, successful institutional formulary inclusions, and exceeding commercial targets (124% of sales target in 2016). I have strong experience in KOL engagement, scientific communications, medical strategy, and training teams for readiness.
I bring practical clinical trial knowledge, GCP training, and multiple professional development courses (clinical trial interpretation, critical appraisal, leadership and communication). I am collaborative, strategy-oriented, and focused on ensuring evidence-based product utilization and strong scientific exchange with healthcare stakeholders.
Experience
Work history, roles, and key accomplishments
Medical Science Liaison
GenPharm
Jan 2021 - Present (4 years 11 months)
Accountable for medical liaison activities in Saudi Arabia and Bahrain, supporting gene therapy (MLD) and enzyme replacement therapy (MPS 7) in partnership with Orchard and Ultragenyx respectively.
ABLed medical affairs for HCV and hematology portfolios, managed HCV elimination program in Saudi Arabia and expanded AbbVie hematology efforts; developed a 13-member medical affairs team and led a regional SharePoint project across MEAR affiliates.
NOLed dermatology and immunology MSL activities during Cosentyx launch and developed top KOLs and institutional access resulting in formulary inclusion and high-impact scientific engagement.
ASFacilitated formulary inclusion and protocol updates for cardiovascular therapies (including Brilinta) across major hospitals through KOL engagement and evidence-based clinical presentations.
PFPromoted pain therapy products (including pregabalin) to healthcare professionals, delivering product education and supporting uptake within assigned territory.
SAProduct Specialist
Sandoz
Sep 2012 - Apr 2013 (7 months)
Managed anti-infective product (Curam) promotion and engagement with healthcare providers to support product use and formulary consideration within assigned accounts.
NOManaged multiple sclerosis therapy area and exceeded 2016 sales target by achieving 124% of a $4.1M target while delivering high-quality medical education and account engagement at major institutions.
Education
Degrees, certifications, and relevant coursework
Unknown (PharmD program)
Doctor of Pharmacy (PharmD), Clinical Pharmacy
Grade: Excellent (Cumulative GPA)
PharmD graduate with cumulative GPA listed as Excellent, completed in May 2023.
CPCairo University, Faculty of Pharmacy
Bachelor of Pharmacy, Clinical Pharmacy
Grade: GPA 3.6 (Very Good)
Activities and societies: Volunteering: manager of a charity pharmacy (Fall 2008/Spring 2009); leader of Ensan campaign (Fall 2010/Spring 2011).
Graduated from the Clinical Pharmacy program with a very good grade (GPA 3.6) in spring 2012.
DUDe Montfort University
Summer Course, Clinical Pharmacy Practice
2011 - 2011
Activities and societies: Training at Royal Hospital Leicester (September 2011).
Completed a summer course in clinical pharmacy practice in Leicester in 2011.
Unknown (BCMAS Board Certification)
BCMAS, Medical Affairs
Board Certified Medical Affairs Specialist (BCMAS) certification.
Tech stack
Software and tools used professionally
Availability
Location
EgyptAuthorized to work in
Job categories
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